Leadership transitions at family-founded companies can be pivotal moments, and Next Level Apparel is stepping confidently into its next chapter with the appointment of Brett Bjorkman as Chief Executive Officer. Following the retirement of founder Joe Simsoly, Bjorkman assumes leadership of one of the most trusted names in premium, ethically sourced blank apparel, a brand synonymous with quality, innovation, and operational excellence.
Bjorkman, who most recently served as Chief Operating Officer at the company, has spent three decades mastering the complexities of the wholesale industry. His career spans high-profile roles at Nike, Boardriders, and Augusta Sportswear, giving him a unique lens on both brand strategy and operational efficiency. At Next Level Apparel, he has immersed himself in every facet of the business—from managing production on the factory floor to overseeing global supply chain logistics—ensuring he fully understands the company’s DNA before stepping into the top role.
“Premium is a behavior,” said Bjorkman in an announcement about his appointment. “It’s about doing things right, making products that last, and proving it. That philosophy guides every part of Next Level Apparel—from sourcing fabrics responsibly to serving customers—and will continue to shape the company as it grows, ensuring it remains the most trusted and responsive platform for premium blank apparel worldwide.”
Under Bjorkman’s guidance, Next Level Apparel is focusing on expanding internationally and strengthening its supply chain to withstand the pressures of a fast-moving, ever-changing industry. The company’s commitment to ethical sourcing and transparency remains at the forefront, partnering with organizations such as the Fair Labor Association, Altana, and Oritain to ensure every item meets rigorous compliance and provenance standards.
Retiring former CEO and founder Simsoly notes that Bjorkman’s operational expertise is especially valuable in today’s climate, where brands face increasing pressure to balance quality, sustainability, and speed to market.
“After decades of building Next Level Apparel, I’m proud to pass the baton to Brett, who brings the perfect balance of brand insight and operational rigor to this role. Over the past 18 months, he has immersed himself in every part of the company and is ready to lead us forward—continuing our commitment to sustainability, innovation, and excellence. As I step into retirement, I do so knowing the company is in capable hands, and that Brett will honor our legacy while taking Next Level Apparel beyond what we ever imagined.”
Bjorkman’s appointment also signals a continuation of the company’s philosophy that premium is a behavior, not a label. From fabric selection to production processes, attention to detail is what sets Next Level Apparel apart in a crowded wholesale apparel market. With over 500 employees spanning the U.S., Central America, the Dominican Republic, Europe, and Asia, the company has built a resilient, agile operational structure that supports both growth and consistency in quality. His leadership will not only guide the company through its next phase of growth but will also strengthen its position as a global leader in premium apparel, continuing to set the standard for ethical and sustainable practices in the industry.
For Bjorkman, the role is as much about leadership as it is about vision. He plans to continue innovating product lines, strengthening customer relationships, and expanding Next Level Apparel’s footprint while staying true to the brand’s core values of excellence, ethics, and sustainability.
As Joe Simsoly steps into retirement, he leaves the company in capable hands, confident that Bjorkman’s leadership will propel Next Level Apparel into its next era. With decades of experience, a global perspective, and a commitment to operational and ethical excellence, Bjorkman is poised to make his mark—guiding the company into a future as dynamic and enduring as the products it creates.
