By: Amanda Gram

In the intricate tapestry of entrepreneurship, few figures stand out with the same blend of strategic acumen, creative flair, and unwavering dedication as Alena Nazarova. Through her brainchild, N.A.S. Consult, she has not only carved a niche in the beauty industry but has also become a catalyst for empowerment and social change, particularly for women and single mothers in need of support and opportunities for economic stability.

Alena’s journey to entrepreneurship was not conventional, but it was marked by a series of bold decisions driven by her passion for beauty and her desire to create meaningful impact. Prior to her foray into the beauty industry, Alena garnered accolades as a project management expert, with her innovative business models earning recognition and acclaim in her home country. However, the allure of exploring her creativity and diving into the vibrant landscape of hairstyling led her to New York City, where she embarked on a new chapter in her professional journey.

What distinguishes Alena is her ability to seamlessly integrate her project management expertise with her hands-on experience in the beauty sector. This unique blend of skills and insights culminated in the birth of N.A.S. Consult in 2022—an educational platform that transcends traditional boundaries to foster a sense of community, empowerment, and growth among beauty professionals in the Tri-State area.

The genesis of N.A.S. Consult, however, was not solely rooted in Alena’s entrepreneurial ambitions. In 2023, she experienced a profound personal milestone that would shape her perspective and fuel her passion for creating opportunities for others. Becoming a mother herself, Alena gained a newfound understanding of the challenges faced by women, particularly single mothers, in balancing their professional aspirations with their responsibilities at home. It was this realization that ignited her determination to leverage her platform to empower women from all walks of life.

Over the past year, N.A.S. Consult has emerged as a beacon of support for beauty professionals seeking to advance their careers. Through a carefully curated blend of educational resources, mentorship programs, and networking opportunities, Alena and her team have equipped countless individuals with the tools and knowledge necessary to thrive in a competitive industry. Yet, Alena’s vision extends far beyond the realms of professional success—it encompasses a commitment to social responsibility and inclusivity.

Looking ahead, Alena is poised to embark on a new chapter in the evolution of N.A.S. Consult—one that holds the promise of transformative change for women in need. Inspired by her own journey into motherhood and fueled by a desire to create a more equitable society, she plans to establish a Support Center for economically disadvantaged women and single mothers in New York State.

The Support Center will serve as a hub for empowerment, offering a range of resources and opportunities tailored to the unique needs of its participants. From vocational training programs and career development workshops to childcare assistance and financial literacy courses, the center will provide a holistic support system designed to help women build stable, fulfilling lives for themselves and their families.

For Alena, this initiative is not merely a business endeavor—it’s a deeply personal mission driven by empathy, compassion, and a profound belief in the power of community. By extending a helping hand to those in need, she hopes to break down barriers, shatter stereotypes, and create a more inclusive and equitable society for all.

As Alena Nazarova continues to chart her course as a leader in the beauty industry, her story serves as an inspiration to aspiring entrepreneurs and changemakers everywhere. Through N.A.S. Consult, she has not only transformed the lives of countless beauty professionals but has also paved the way for a brighter, more hopeful future for women and single mothers across New York and beyond. In her pursuit of empowerment and social change, Alena exemplifies the transformative power of passion, perseverance, and a steadfast commitment to making a difference in the world.

Published By: Aize Perez