“How can I help you?” That’s what Kimberly Weitkamp believes should be at the center of every marketing campaign. It’s also what she asks anyone who’s struggling in their businesses and needs help navigating the complexities of marketing strategies that convert. A seasoned professional in the field, Kimberly has made it her mission to guide coaches and business owners toward their dreams.
Kimberly’s Mission
While wearing many hats, Kimberly primary focuses on helping overwhelmed coaches who are ready to take their businesses to the next level. She understands the struggle of trying to do it all, having experienced it herself during the last great recession. When job opportunities were scarce, she ventured to Spain to teach English but soon discovered her passion for travel writing and copywriting.
One of the challenges Kimberly often encounters when working with coaches is that they have a big picture idea of what they should do but struggle with implementation. She provides strategies and next steps to bridge this gap. Her coaching approach is all about helping clients craft their dream life and business while taking actionable steps to make it a reality.
The Power of Focus
Kimberly emphasizes the importance of focus in a world where it’s easy to get overwhelmed by various platforms and strategies. She advises her clients to concentrate on one or two things that align with their goals and connect them with their target audience effectively. It’s not about reaching thousands of people; it’s about reaching the right people.
The coaching program Kimberly created is structured to guide her clients through a comprehensive journey to success. In the first year, she conducts a deep dive into where her clients are, their numbers, and what success looks like to them. This is followed by a 90-day action plan, monthly meetings, and “get it done” sessions that build productive habits.
The Importance of Boundaries
Kimberly’s personal journey taught her the significance of setting boundaries. As someone with an anthropology degree starting from scratch in the coaching and copywriting industry, she learned to define her niche, set her schedule, and establish non-negotiables. Boundaries, she believes, are the key to achieving a balanced and successful business. Here are three ways she sets boundaries in her life:
Set Your Own Schedule: Kimberly advises entrepreneurs to create a schedule that aligns with their ideal life and day. Whether it’s starting the workday at 9 a.m. or not working on Mondays, setting your own schedule is liberating.
Start Small and Grow: Begin with small changes in your routine and gradually work your way up to your ideal schedule. This approach makes the transition smoother and more sustainable.
Track Your Time: Understanding where your time goes is crucial. Kimberly recommends tracking tasks, not just projects, to gain insights into how efficiently you work.
Success, Advice, and a Vision for the Future
Success, according to Kimberly, is highly individualized. It could mean having more freedom, doubling client load, increasing income, or reaching specific milestones. She encourages her clients to define what success looks like for them and works tirelessly to help them achieve it.
Halfway through her milestones, Kimberly continues to strive for more success. Her journey has been marked by increased income, tangible results for her clients, and a desire to redefine what success truly means.
In advising those looking to level up their businesses, Kimberly emphasizes the importance of clarity. She advises, “always start with what you want and then who you are serving.” By defining your goals and your target audience, you can create a clear path to success.
For those looking to grow their coaching business or seeking guidance to streamline their business operations, Kimberly Weitkamp is here to help.
You can learn more about her and her services at www.TheAudienceConverter.com.
