By Matt Emma
For Christina Laguna, entering the medical-legal industry meant confronting an unusual question: What could someone who was neither a doctor nor an attorney contribute to a field defined by both professions?
Her answer became Call Christina Now, an Arizona-based company helping car accident and personal injury victims navigate the decisions, disruptions, and uncertainty that follow an accident.
Laguna founded the business in April 2022 after recognizing a gap between the professional services available to accident victims and the practical guidance many needed. Attorneys could address legal matters, physicians could provide treatment, and repair facilities could restore damaged vehicles. Yet individuals and families were often left to coordinate those services while managing financial pressures, employment responsibilities, and the emotional consequences of an unexpected crisis.
“The reason I launched Call Christina Now is that I saw the gap that exists after a car accident,” Laguna explains. “In an instant, a person’s life can be completely interrupted and turned upside down.”
Four years later, she has built a growing company around an approach that places personal relationships and carefully selected professional resources at the center of the recovery process.
Finding Opportunity Between Established Professions
Laguna’s lack of traditional medical or legal credentials initially presented a challenge. Entering a specialized industry meant establishing credibility among professionals whose work is governed by extensive training, licensing, and regulations.
She eventually saw her position outside those professions as an advantage. Without the responsibilities of practicing law or medicine, Call Christina Now could concentrate on helping clients navigate the broader circumstances surrounding an accident.
The company connects individuals with vetted personal injury attorneys, healthcare providers, collision repair facilities, rental car resources, and other essential services. Its role is to help people find professionals suited to their circumstances while guiding them through the process.
“One of the key challenges I had to overcome was not being a lawyer or a doctor in a space that is deeply medical and legal in nature,” Laguna explains. “However, that is also what makes our company unique and valuable in the med-legal industry.”
The distinction has shaped how Laguna approaches the business. She recognizes that a successful legal outcome or course of medical treatment may address only part of an accident victim’s circumstances. Financial instability, lost employment, and transportation challenges can remain significant obstacles long after the initial emergency.
Call Christina Now therefore looks beyond the immediate professional referral to consider the practical issues that can affect an individual’s ability to regain stability.
Building Credibility Through Relationships
In a referral-driven business, the quality of professional relationships can directly influence the client experience. Laguna has made that consideration central to her company’s operations.
Call Christina Now personally vets the professionals it recommends, prioritizing attorneys, medical providers, and collision repair specialists whom its team knows and trusts.
The standard is intentionally personal: Laguna wants clients connected with professionals she would confidently recommend to her own family.
That approach requires more than assembling a directory of service providers. It depends on developing relationships with individuals who demonstrate integrity, competence, and a commitment to the people they serve.
“We believe every accident victim deserves a team that genuinely puts their well-being first,” Laguna says.
She also believes the responsibility extends beyond making an introduction. Call Christina Now aims to remain involved as clients navigate the various stages of recovery, helping them identify additional resources when circumstances change.
For Laguna, maintaining that level of attention is fundamental to the company’s identity. The business is built on the premise that trust is earned through consistent support, particularly when people are making decisions under considerable pressure.
Looking Beyond the Immediate Crisis
One of the more distinctive aspects of Laguna’s business is its attention to problems that do not fit neatly within conventional medical or legal services.
When an accident results in job loss, Call Christina Now may help identify employment resources. When a family encounters unexpected financial hardship, the company may support a GoFundMe campaign or connect individuals with other forms of assistance. Transportation needs can require additional coordination, particularly when a vehicle is damaged or declared a total loss.
These situations illustrate the broader challenge Laguna identified when establishing the company: recovering from an accident involves rebuilding everyday stability, not simply resolving an insurance claim.
“We focus on all the small but critical pieces in between, the ones that connect the dots and help people rebuild stability so they can get back to the life they had prior to the accident,” she says.
The company’s approach also accounts for the wider effects on families. Household expenses, work obligations, and caregiving responsibilities continue even when an injured individual cannot maintain their usual routine.
By addressing these interconnected challenges, Laguna has positioned Call Christina Now as a resource that complements the work of medical and legal professionals while helping clients navigate the practical demands of recovery.
Growth With a Community Focus
Since its founding, Call Christina Now has expanded its professional relationships and strengthened its involvement in the communities it serves.
Laguna considers community engagement an extension of the company’s mission. The same principles guiding its client relationships also inform its philanthropic activities and efforts to support individuals facing difficult circumstances.
In 2026, Laguna received the IWC Woman of Distinction Award, recognizing her commitment to leadership, service, and community impact.
The recognition marked an important milestone in the company’s development, though Laguna places considerable emphasis on the team carrying its mission forward.
“We also have an amazing team that I am truly grateful for,” she says. “Every day, they show up with heart, dedication, and loyalty, helping bring the mission and vision of Call Christina Now to life.”
Her appreciation reflects a leadership philosophy centered on shared responsibility and the importance of maintaining a consistent organizational culture.
For Laguna, the challenge of growing a service-oriented company is not simply expanding its reach. It is ensuring the personal attention and values behind the original business remain intact as more clients and professionals join its network.
Preparing for the Next Chapter
Over the next 12 months, Laguna plans to strengthen Call Christina Now’s presence throughout Arizona and neighboring states.
Expanding relationships with law firms, medical providers, and collision repair facilities will be an important part of that strategy. However, Laguna intends to remain selective, emphasizing professional integrity and genuine concern for clients.
“We value identifying attorneys and doctors who take their oath seriously and are truly committed to helping others through integrity, skill, and compassion,” she explains.
The company also intends to broaden its consumer education efforts. Laguna wants individuals to better understand their insurance policies, evaluate whether their coverage is adequate, and consider potential vulnerabilities before an accident occurs.
Alongside those initiatives, Call Christina Now plans to host and support additional community events designed to encourage connection and mutual assistance.
Together, these priorities reflect a business strategy that combines geographic expansion with a continued emphasis on relationships, education, and service.
A Different Measure of Entrepreneurial Success
For Laguna, building Call Christina Now has gradually become more than a professional undertaking. The company has given her an opportunity to align her entrepreneurial ambitions with a personal commitment to helping others.
“At the core of everything we do, we understand that it is people over profit,” she says. “What we provide goes far beyond customer service or quality control. It is human-to-human connection.”
That philosophy influences how she evaluates the company’s progress and considers its future. Growth remains important, but so does preserving the trust that has allowed the business to develop.
Laguna’s entrepreneurial journey demonstrates how an outsider’s perspective can reveal opportunities within an established industry. By recognizing needs that extend beyond traditional professional boundaries, she has developed a company focused on connecting people with resources during periods of uncertainty.
“I’ve found my true passion in what we do every day at Call Christina Now,” Laguna says. “Every day, we have the opportunity to show up for people in meaningful ways and make a positive impact.”
As she prepares for the company’s next stage, that sense of purpose remains central to her ambitions. For Laguna, the opportunity is not merely to build a larger business, but to demonstrate how trust, compassion, and practical problem-solving can form the foundation of a lasting enterprise.
