By: Aleksey Ermachkov
The founder of CO2Lift® is taking her vision beyond regenerative skincare, connecting science, education, media, and women’s wellness through HERgevity™. With a new book launching October 22, Lana Kerr is entering a new chapter of entrepreneurship, one focused on building a movement with the potential to outlast any single product.
For Lana Kerr, that realization came through years of working at the intersection of beauty, science, and women’s wellness.
As the founder and CEO of Lumisque and creator of CO2Lift®, Kerr built her business around topical carboxytherapy and skin-health innovation.
As her company expanded into professional aesthetics and broader wellness solutions, she recognized an opportunity to connect conversations about aging, menopause, and overall well-being.
Kerr saw more than a gap in the market. She saw an opportunity to build something that could connect these conversations.
That vision became HERgevity™, a women’s longevity platform built around three interconnected pillars: skin, sex, and strength.
“The next chapter isn’t about building another beauty product. It’s about building something that changes how women understand their health, their bodies, and their futures.” – Lana Kerr
The distinction is important. HERgevity™ is not intended to replace CO2Lift® or move Kerr away from the business she has spent years developing. Instead, it builds upon the experience, relationships, and scientific curiosity that helped establish her career.
When Kerr introduced CO2Lift®, she faced a challenge familiar to entrepreneurs entering emerging categories: before consumers could appreciate the value of the innovation, they first needed to understand it.
Topical carboxytherapy was not a household term. Building a market required explaining the underlying science, developing relationships with aesthetic professionals, and communicating the role of the technology without relying solely on conventional beauty promises.
She learned that introducing an unfamiliar product is not simply a marketing exercise. It requires credibility, consistency, and a willingness to invest in education before expecting widespread adoption.
Rather than beginning with another product launch, Kerr is beginning with a conversation she believes has been missing from mainstream women’s health.
“When you’re building something new, you have to do more than sell it. You have to help people understand why it matters. Education is what creates lasting trust.” – Lana Kerr
For years, the longevity industry has expanded its focus on physical performance, metabolic health, hormones, brain function, and the science of aging.
Yet Kerr believes certain aspects of women’s health and wellness have not always received the same visibility.
Through the development of CO2Lift® V, the company’s specialized wellness offering, Kerr began applying her experience in skin-health innovation to an area of women’s health that has often received less public attention.
The opportunity was not simply to introduce another wellness product. It was to understand why women were still hesitant to discuss aspects of their own health, and how education could help change that.
She began envisioning a platform that could bring together professional perspectives, accessible information, media conversations, and community engagement.
Its foundation is straightforward: women deserve to understand the bodies they will live in for the rest of their lives.
A product company is built around what it creates and sells. A broader platform must also establish why people return, what they learn, how they participate, and why they trust the people behind it.
CO2Lift® represents her experience in regenerative skin-health innovation. HERgevity™ provides a wider framework for women’s longevity education and advocacy. Her new book develops that philosophy in greater depth, while Going Deep with Lana Kerr brings important conversations to audiences through long-form media.
It is an approach that reflects a broader shift in entrepreneurship, where founders increasingly recognize that long-term influence may depend on the strength of the communities and ideas surrounding their businesses, not solely the products themselves.
Women’s health is not a category where credibility can be built through aspiration alone. Information must be accurate, scientific uncertainty must be acknowledged, and the distinction between education and medical treatment must remain clear.
Kerr’s ambition is to create a platform where conversations about women’s bodies can be more informed, more accessible, and less burdened by embarrassment.
A woman in her twenties may be learning about her anatomy and hormonal health. A woman in her forties may be navigating changes in sleep and energy. A woman in her sixties may be focused on maintaining strength, mobility, and independence.
Their priorities may differ, but the underlying need for education and personal agency remains.
“I don’t believe women should have to wait until something changes or becomes uncomfortable before they start learning about their bodies. That education should be part of our lives from the beginning.” – Lana Kerr
In September 2026, Kerr brought that philosophy to the LIVELONG Women’s Health Summit in New York City, where she joined board-certified dermatologist Dr. Tess Mauricio to introduce HERgevity™ as a framework for women’s longevity.
Their presentation connected skin, sex, and strength, bringing these aspects of health into a broader discussion that also included the more familiar subjects of healthy aging.
On October 22, 2026, Kerr is scheduled to release HERgevity™: The Missing Science of Female Longevity, Skin, Sex & Strength, a book exploring the knowledge gaps that can leave women unprepared for the physical changes they experience throughout life.
The book brings together scientific perspectives, personal reflections, and questions designed to encourage readers to become more informed advocates for their own health.
Its central premise is particularly relevant to Kerr’s entrepreneurial vision: before women can make informed decisions about longevity, they need a stronger understanding of their bodies.
The book is not positioned as a replacement for medical care or a universal formula for aging. Instead, it serves as an educational entry point into the broader HERgevity™ philosophy.
For Kerr, publishing also creates an opportunity to reach women beyond the traditional audiences of professional aesthetics and skincare.
Readers who may never have encountered CO2Lift® can still connect with the questions at the heart of HERgevity™.
“A product can introduce someone to your brand. But an idea they genuinely believe in can become part of their life. That’s the difference between building a business and building a legacy.” – Lana Kerr
Through Going Deep with Lana Kerr, she has created a platform for discussions with physicians, public figures, and other guests about health, relationships, intimacy, aging, and the experiences that shape people’s lives.
Instead of presenting every subject through the lens of a product, she can explore complicated issues, introduce different perspectives, and encourage audiences to ask questions.
A company’s marketing typically focuses on communicating its value. A media platform can create value independently by informing, engaging, and connecting its audience.
Her experience building a consumer-facing wellness business informs the questions she asks. Her conversations with experts and guests, in turn, broaden the subjects she can bring to the HERgevity™ community.
Building a product business demands attention to development, operations, distribution, positioning, and customer experience.
Building a mission-led platform introduces additional considerations: editorial credibility, partnerships, public trust, community participation, and the ability to maintain a consistent philosophy across different channels.
For Kerr, the challenge is not simply to expand her visibility. It is to ensure that each new initiative contributes meaningfully to the larger mission.
She understands that an idea, however compelling, cannot sustain itself without structure, discipline, and execution.
The opportunity for HERgevity™ is to develop a recognizable identity and a trusted educational presence while maintaining the authenticity that inspired its creation.
Its future development will depend on the strength of its content, the quality of its professional relationships, and whether women find genuine value in the conversations it creates.
And she believes the most enduring opportunities are often found in subjects people have been reluctant to address.
For years, certain aspects of women’s health and wellness have received limited attention, despite their relevance to broader conversations about health, relationships, and quality of life.
She believes the industry has an opportunity to approach women’s longevity more comprehensively, recognizing that physical strength, skin health, comfort, and personal confidence can all contribute to how women experience their lives.
That belief is also influencing how she thinks about leadership and legacy.
Entrepreneurs are often encouraged to define success through expansion: more products, more markets, more revenue, and greater visibility.
Those measures remain important to building a sustainable business. But Kerr’s ambitions now include another dimension.
She wants to create something that continues to have meaning beyond her individual role as founder.
A platform that encourages women to ask better questions. A body of educational work that remains relevant across generations. A community where experiences can be shared without embarrassment. And a conversation that becomes larger than the person who started it.
“I want HERgevity™ to grow beyond my own voice. The goal isn’t for women to follow one person. It’s for more women to have the knowledge, confidence, and support to advocate for themselves.” – Lana Kerr
That ambition reflects a familiar challenge for founders entering a new stage of growth.
How do you take the values that made your original business meaningful and translate them into something capable of reaching a broader audience?
For Kerr, the answer is not to abandon the foundation she has built.
It is to use that foundation to address a larger need.
CO2Lift® established her presence in skin-health innovation. Her work in women’s health and wellness helped identify an area where greater education was needed. HERgevity™ brings those experiences together under a shared purpose.
Her book and media work now provide new ways to develop that purpose and invite others into the conversation.
The result is a founder story that is still evolving.
Kerr is moving from building a business around a specific innovation toward developing a platform organized around a broader belief: that women should have access to the knowledge and conversations necessary to make informed decisions about their health throughout life.
It is a meaningful shift, but one grounded in the same entrepreneurial instinct that shaped her earlier work.
Recognize an unmet need. Challenge an assumption. Build something that offers a different approach.
And remain willing to evolve when the opportunity becomes bigger than the original idea.
As HERgevity™ prepares for its next chapter, Kerr’s ambitions are clear.
She wants women to stop viewing aging solely through the lens of what they may lose and begin approaching longevity through knowledge, preparation, and personal choice.
She wants broader aspects of women’s wellness to receive greater recognition as essential components of overall health.
And she wants the businesses, conversations, and educational work she is building to contribute to a legacy defined by more than commercial success.
For Kerr, the future is not simply about what she can create next.
It is about what she can help change.
“The businesses we build are important. But the real question is what remains because we built them. If HERgevity™ helps change how women understand and advocate for their health, that is the kind of legacy I want to leave.” – Lana Kerr
With the October 22 release of HERgevity™: The Missing Science of Female Longevity, Skin, Sex & Strength, Kerr is inviting readers to become part of that next chapter.
The book marks an important step in her effort to bring women’s health education, longevity, and personal empowerment into a more connected conversation.
Readers can explore the book, discover the HERgevity™ philosophy, and follow Kerr’s work across regenerative skincare, publishing, and media.
HERgevity™ launches October 22, 2026. Discover the book and join the movement at LanaKerr.com.
For Kerr, the next chapter of entrepreneurship is not about creating another product.
It’s about building something that matters long after the product has been sold.
Disclaimer: This article is for informational and educational purposes only and should not be considered medical advice. The information presented is not intended to diagnose, treat, cure, or prevent any medical condition. Readers should consult a qualified healthcare professional regarding their individual health concerns or before making health-related decisions.
