By: Wyles Daniel
An Interview with Joshua Sizemore, CEO of FeastFast
In a crowded world of “keto-friendly” claims and sugar-laden snacks disguised as health food, FeastFast stands out with unapologetic clarity: “Crush Cravings. Drop Pounds. No Sugar Needed.” FeastFast CEO, Joshua Sizemore, talks product purity, scaling struggles, and what it really takes to build a CPG brand that doesn’t just talk the talk.
Q: “Crush Cravings. Drop Pounds. No Sugar Needed.” is FeastFast’s bold tagline. What inspired this positioning, and how do you ensure every product lives up to it?
A: Our inspiration comes from those snacks in the market that claim to be “keto-friendly,” but if you actually test your blood glucose after consuming them, you’d see otherwise. We wanted to create snacks that were truly keto and that did what they were intended to. We believe our current products in the market, specifically our cookies, are genuinely keto-friendly and do not raise blood glucose levels. FeastFast aims to live up to this by conducting multiple tests. Once our chef finalizes a formula, we conduct initial blood tests and create samples. These are then sent to our team doctor, “Doc,” for additional tests to ensure the snacks align with the true essence of the brand, remaining keto.
Q: FeastFast snacks launched relatively recently, yet command strong attention. What has your journey from concept to launch taught you about launching a CPG brand today?
A: This isn’t my first experience in the field. I’ve had the chance to go through the ups and downs many times before joining FeastFast. Upon joining, we had some initial formulas and a broad idea of a potential brand. My role was to come in, assess, and move quickly to develop this business into a company with aspirations of becoming a major player in this space over time. One challenge has been working with founders who don’t have a background in consumer goods or food & beverage. This sometimes means I have to teach them methods that may differ from the approach they’ve used in their previous businesses.
Q: As a CEO, how do you balance your roles in vision-setting, operations, and day-to-day decision-making?
A: I think about it in terms of setting small, tangible goals to achieve. I’m the type of person who follows through on what I say, so that’s been a major focus for me. I had a goal of building a brand from scratch in about 6 months, and I did it (give or take a few days). Now, the challenge is combining efficiency and scalability. It’s difficult to do both simultaneously, but when revenues are steadily increasing day by day, week by week, it suggests we’re on the right path. I’m also fortunate to have a dedicated team and external business partners who genuinely want to see this brand succeed, which makes the journey easier.
Q: What have been the biggest logistical or scaling challenges FeastFast has faced since its inception–packaging, production, distribution?
A: Outside of distribution (DTC), it’s all been challenging, honestly. Finding the right co-manufacturer was tough, despite receiving about 20 names from a COO who had worked with major food & beverage CPG brands. I spoke to all of them, and only one could meet our needs. We decided to work with them and are cautiously optimistic that they will continue to support us in the future. Packaging has been another issue. Finding a US-based pouch bag manufacturer was nearly impossible, so we had to source outside the US. Unfortunately, this decision backfired, and the bags we received weren’t up to standard, resulting in a loss of half our product. This certainly affected our projections, reorders, and lead times. We regrouped and have taken steps to do things better moving forward.
Q: In the crowded snack market, how do you differentiate FeastFast? Is it ingredient transparency, flavor innovation, health positioning, or something else entirely?
A: We have a patent on the method through which our ingredients are delivered to the body. I won’t delve into the details of that right now. Our product offers several benefits, particularly for two major consumer groups. The first group is those practicing keto or using fasting as a method for fat loss. Both approaches rely on maintaining steady blood glucose levels, and our snacks aim to support this. The second group includes the 40+ million diabetics and over 100 million pre-diabetics in the US alone. Our snacks provide a safe and healthy option for these individuals, allowing them to enjoy a treat without worrying about raising their insulin levels. This is where FeastFast has the opportunity to make a real impact.
Q: Can you walk us through your approach to product development? How does data, customer feedback, or health trends influence what you bring to market next?
A: Normally, the process involves identifying a product’s potential value, market fit, current trends, and the size of the target market. When I joined FeastFast, I knew the product fit was right, the market size was substantial, and the trends were heading in the right direction. The challenges included finding a co-manufacturer that could scale with us, making the product work both in terms of taste and cost, and ensuring we had enough margin for sustainable growth. Once we figured those key aspects out, it was clear we had something viable.
Q: Sustainability is a growing concern. What steps is FeastFast taking to minimize its environmental footprint–ingredients, packaging, sourcing, etc.?
A: I agree with the importance of sustainability. However, at the moment, we’re primarily focused on curating the best possible ingredients for our consumers—ingredients that support the keto lifestyle. As we continue to refine our products, we aim to include more natural, organic, non-GMO, and other beneficial components, which will help contribute to a more sustainable footprint.
Q: What do you consider your proudest team moment so far? Any milestone or pivot you feel solidified FeastFast’s identity?
A: Right after our first production run, the founding team ordered some products. Marius (who creates the initial formulas) sent a video of him opening his first bag, and it was a proud moment for all of us. I’m looking forward to many more such moments.
Q: Looking ahead 3-5 years, what’s your vision for FeastFast–new product lines, distribution expansion (retail), or brand partnerships?
A: We have many iterations planned. Our next products will be crackers and cereal. There aren’t many players in the keto cracker space with delicious snacks, and I think we’re well-positioned to lead in that category. As for keto cereal, there’s essentially no competition, so I feel confident about the potential there. Both products will be launching soon, and I’m excited to see how they’re received. I believe these new products have great potential, and I’m hopeful they’ll be just as well-received as our cookies.
Q: Finally, what advice would you share with aspiring food entrepreneurs aiming to launch a mission-driven, healthy CPG brand in today’s ecosystem?
A: Don’t give up. Keep pushing forward, no matter the setbacks. Make it a point to surround yourself with people who inspire you, challenge you, and share your vision. Keep your focus on the bigger picture, and remember that entrepreneurship is a journey with many ups and downs.
From blood sugar science to bold product bets, Joshua Sizemore is showing that “clean keto” can be more than just a buzzword—it can be a business built on authenticity, trust, and consistent effort. FeastFast is just beginning its journey.
