By: Publicity For Good

Fun, Functional, and Eco-Friendly Packaging Arrives to consumers worldwide for a unique purchase and unpacking experience.

Worldwide, (December 2024) — NATPAT, the family wellness brand celebrated by NBC and Parents.com for its innovative patches, is thrilled to announce the launch of its new “Treasure Box” packaging at Target stores nationwide. Available in November, this fun, reusable packaging supports NATPAT’s sustainability mission and features their popular BuzzPatch for Kids, BuzzPatch for Adults, Tick repelling TrailPatch, and MagicPatch for itch relief—making natural wellness more accessible to families across the U.S.

NATPAT’s new Treasure Box is more than just packaging—it’s a keepsake. Made from repurposed off-cuts from the company’s manufacturing process, the colorful, reusable case serves as a testament to NATPAT’s ongoing efforts to reduce waste and inspire more mindful consumption. Unlike traditional packaging, the Treasure Box is designed to be kept and reused, turning the packaging itself into a functional, sustainable object for customers.

Packaging Innovation Rooted in Sustainability

NATPAT created the Treasure Box by repurposing off-cuts from its manufacturing process, transforming what would have been waste into eco-friendly, reusable packaging. Each colorful box tells the story of its sustainable origins.

“Our original packaging worked great for online orders, but as we moved into retail, we wanted something that wasn’t just functional, but fun and engaging,” said the NATPAT team. “The Treasure Box reflects our brand’s spirit and sustainability values while offering more than just a container for our products—designed to be reused and cherished.”

Natural Wellness Patches for the Whole Family

The NATPAT line now available at Target includes:

• BuzzPatch for Kids: A natural insect repellent designed specifically for children, using essential oils to keep bugs at bay without harsh chemicals.
• BuzzPatch for Adults: A similarly effective insect repellent tailored for adult use, ideal for outdoor activities and daily wear.
• TrailPatch: This sticker provides natural protection against ticks and is crafted to help outdoor explorers stay safe from bites during hikes, camping trips, and more.
• MagicPatch: A convenient, drug-free solution for itch relief designed to alleviate the discomfort of insect bites quickly and naturally.

These products incorporate NATPAT’s commitment to safe, nature-based wellness solutions, offering families effective and easy-to-use alternatives to traditional insect repellents and itch relief products.

A Fun and Functional Keepsake

The Treasure Box, shaped like the NATPAT logo, is designed to be durable, reusable, and airtight. It is ideal for storing toys, household items, or other NATPAT products. This playful packaging encourages customers to rethink waste and embrace sustainable choices.

“With the Treasure Box, we wanted to go beyond recyclability and create packaging that customers would want to keep and use long after they’ve purchased our products,” the team explained. “This aligns with our vision of fostering more mindful consumption and reducing the need for new raw materials.”

Shelved at Target Nationwide

Starting this November, NATPAT’s Treasure Boxes—featuring BuzzPatch for Kids, BuzzPatch for Adults, TrailPatch, and MagicPatch—will be available at Target stores nationwide. This partnership marks a major milestone in expanding NATPAT’s retail presence and making eco-conscious wellness solutions more accessible to a wider audience. With a focus on sustainability and engaging design, NATPAT aligns seamlessly with the values of Target shoppers.

About NATPAT

NATPAT was born from the enduring friendship of Gary and Michael, childhood friends with a shared entrepreneurial spirit since age 4 and further enriched by the addition of Andrei, who joined forces with the pair in another venture nearly a decade ago. As a value-centric brand, NATPAT thrives on agility, boasting a core team of 3 and a remote team of 12 spanning diverse time zones. The brand’s standout product is its flagship BuzzPatch insect-repellent stickers and patches, a harmonious blend of science and nature. Bucking retail norms, NATPAT recently secured a partnership with Target. Rooted in a commitment to well-being, sustainability, and a touch of nature’s magic, NATPAT is your go-to for an enjoyable, natural, and joyous wellness journey. NATPAT is available in nearly 10,000 major, independent retail doors and online platforms.

For the most recent updates, follow NATPAT on X (formerly Twitter), Facebook, Instagram, TikTok, and YouTube and visit their official website.

For media inquiries, please contact:

Heather Holmes

heather@publicityforgood.com

1+(828)332-5307

Published by Jeremy S.