By: Quinn Harper
What if you could build authority before you even step into a meeting room? The Empathy Firm, led by the dynamic duo Grant Lira and Gavin Lira, reveals how leveraging online media features through tools like Calendly can transform your client interactions. By integrating strategic pre-meeting communications, you not only remind prospects about your meeting but also elevate your credibility. Here’s how The Empathy Firm suggests you do it.
Calendly, a popular scheduling tool, offers more than just appointment booking. It can also send automated emails and SMS messages before meetings, ensuring your prospects are prepared and engaged.
Grant Lira and Gavin Lira recommend using two specific message templates to maximize the potential of these reminders.
Here’s how you can use them effectively:
Email Template: A Day Before the Meeting
Subject: Note before our meeting tomorrow
Body:
Hey [PROSPECT_NAME],
Before our call tomorrow, I wanted to let you know that if you wanted to do any research on our founder or our company, just feel free to look us up to see what our reputation is!
We’ve also had lots of media outlets talk about us or invite us onto their podcasts. Here is a link to check all that out as well: [MEDIA_FEATURES_LINK]
This is an auto-sent message to be clear, but if you booked this, I am looking forward to talking then!
Best,
[YOUR_NAME]
SMS Template: 30 Minutes Before the Meeting
Message:
Hey [PROSPECT_NAME]! Before our call tomorrow, I wanted to send you a link to our Media Features so you can see what other 3rd party publications and podcasts have had to say about us!
I recommend checking it out before our call.
[MEDIA_FEATURES_LINK]
This is an auto-sent message to be clear, but if you booked this, I am looking forward to talking then!
By sending these reminders, you significantly reduce the risk of prospects forgetting about the meeting. More importantly, you prime them with valuable information about your company, which can lead to more productive and informed discussions. This method is not just about reducing no-shows; it’s about leveraging every opportunity to build trust and credibility before the conversation even begins.
Why It Works
The genius of this approach lies in its simplicity. It leverages the ubiquitous nature of email and SMS, tools that everyone uses daily, to keep your brand top of mind. Additionally, by providing links to media features, you allow prospects to see third-party validations of your work, which can be incredibly persuasive.
Grant Lira and Gavin Lira of The Empathy Firm emphasize that these pre-meeting communications are a subtle yet powerful way to showcase your authority. When prospects see your name in respected media outlets or hear you on popular podcasts, it builds a sense of trust and reliability.
They then enter the meeting with a positive impression, which can be crucial for closing deals or fostering long-term relationships.
How to Implement This in Calendly
To integrate these messages into your Calendly workflow, follow these steps:
- Log into your Calendly account.
- Navigate to the specific event type you want to customize.
- Go to the Notifications and Cancellation Policy section.
- Add the email and SMS templates provided by The Empathy Firm.
- Schedule these reminders to be sent 24 hours and 30 minutes before the meeting.
For a detailed walkthrough, watch this YouTube tutorial.
By following these tips from The Empathy Firm, you can ensure that your meetings are more than just a slot on the calendar—they become a strategic opportunity to build your brand’s authority and trust. Grant Lira and Gavin Lira’s approach is simple yet profoundly effective, making it a must-try for any professional looking to enhance their client interactions.
In today’s fast-paced digital world, these small steps can set you apart, making every meeting a stepping stone to greater success. So, leverage these insights from The Empathy Firm and watch your client engagement soar.
Published by: Martin De Juan
