Atul Mohan, PhD, on The Arithmetic of Patience
By: Alva Ree A conversation about the retention models that make young channels look loyal – and lead companies to scale the wrong acquisition sources. Interview In this conversation, Atul Mohan, PhD, examines a deceptively simple modeling error that can reshape marketing budgets before anyone notices what went wrong. With more than 24 years of […]
Swiss Mid-Sized Companies and Their Strategic Challenges – A Prospero Pica Perspective
By: Elowen Gray When most people picture the Swiss economy, they think of pharmaceutical giants, global banks, and luxury watch brands. But pull back the curtain, and you’ll find a very different story. Switzerland isn’t really driven by its corporate titans; it’s held up by its smallest players. According to the OECD, a staggering 99.7% […]
