Starbucks CEO Brian Niccol Faces Profitability Test
Starbucks CEO Brian Niccol is moving the coffee chain into the next phase of its turnaround after the company restored comparable-sales growth across multiple quarters. The strategy has focused on customers, stores, and employees, while recent results show management facing the challenge of improving profitability alongside the recovery. Key Takeaways Starbucks has reported four consecutive […]
