CEO Weekly

Why Better Positioning Beats More Marketing

Why Better Positioning Beats More Marketing

By: Gesche Haas – Founder and CEO of Dreamers & Doers, a curated community and PR Hype Machine™ for women entrepreneurs. If marketing doesn’t seem to be working, a founder might be tempted to simply throw more strategies at the problem. More campaigns! More platforms! More tactics! This approach is expensive and resource-intensive, and might […]

She Left the Corner Office to Change What Happens Inside It

She Left the Corner Office to Change What Happens Inside It

The corner office has long been treated as the final destination. But for leaders who’ve actually sat in it, a more important question eventually surfaces: What is it costing us to get results this way? DeAnne Aussem spent more than two decades inside that world ,  leading people, culture, and well-being strategy for a global […]

Three Marketing Fundamentals Every Founder Should Know About Audience Insight

Three Marketing Fundamentals Every Founder Should Know About Audience Insight

By: Gesche Haas, Founder & CEO of Dreamers & Doers Successful marketing relies on deliberate strategy, but that’s only half of the equation. Leaders and entrepreneurs who have truly cracked the code on marketing know that the right tactics don’t mean anything without a firm grasp of the audience on the receiving end of them. […]

How Ford CEO Jim Farley Is Steering the Company’s EV Turnaround

How Ford CEO Jim Farley Is Steering the Company’s EV Turnaround

Ford’s electric vehicle business reported an operating loss of approximately $4.8 billion in 2025, reflecting the continued challenges in scaling electric models profitably. The company has projected losses of $4 billion to $4.5 billion in 2026 for its EV operations, falling under the Model e division. These results come amid changing market conditions, such as the […]

Home Warranty as an Employee Benefit: How Remote Work Is Changing Corporate Perks

Home Warranty as an Employee Benefit How Remote Work Is Changing Corporate Perks

Remote work changed what it means to support your employees. When teams worked from an office, a broken pipe or a failing HVAC unit was maintenance’s problem. Today, those same disruptions land on the employee and on their ability to get work done. Matan Slagter, CEO and co-founder of Armadillo, saw that gap clearly. “When […]

Nancy DuLac Puts Relationships Before Real Estate

Nancy DuLac Puts Relationships Before Real Estate

By: Matt Emma In a business often driven by transactions, Nancy DuLac built hers on a different standard. A Grand County real estate advisor known for candid guidance and hands-on execution, she prioritizes long-term outcomes over quick deals, even when that means advising against a sale. A homeowner, landowner, and entrepreneur with investments in both […]

How Gus Byleveld Leads as CEO and CRO for Maximum Impact

How Gus Byleveld Leads as CEO and CRO for Maximum Impact

By: Natalie Johnson The perceived tension between the chief executive officer (CEO) and chief revenue officer (CRO) roles often comes down to whether a company should optimize for long-term strategy or short-term revenue targets. Rather than toggling between the two, Gus Byleveld frames dual-executive revenue leadership as a system-design challenge. “Short-term actions are allowed only […]

Why Founder-Led PR Wins in 2026

Why Founder-Led PR Wins in 2026

In a market flooded with AI content, automated outreach, and copycat brands, trust is harder to earn than ever. That is exactly why founder-led PR matters more now. Buyers, investors, partners, and even future employees are not just looking at company pages anymore. They are looking at the person behind the company. When a founder […]

How Tasha Su’a Is Building a Scalable Education Model Designed for the Next Generation

How Tasha Su’a Is Building a Scalable Education Model Designed for the Next Generation

Most industries evolve. Education, for the most part, hasn’t. For Tasha Su’a, that gap represents both a problem and an opportunity. “We’re still using a system designed for a different era,” she says. “And expecting different results.” The Inefficiency No One Talks About Traditional education is built for standardization: Fixed schedules Uniform curriculum Large student-to-teacher […]