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Day: March 31, 2026

Marketing Can Get Easier When You Stop Doing More

Leadership

Marketing Can Get Easier When You Stop Doing More

by CEO Weekly Staff

By: Gesche Haas, Founder & CEO of Dreamers & Doers For founders, it’s easy to buy into the idea that ...

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Mary Gunther and The Social G Co. on the One Social Media Differentiator That Actually Matters

Business

Mary Gunther and The Social G Co. on the One Social Media Differentiator That Actually Matters

by CEO Weekly Staff

The social media services market has never been louder. Every week, a new "creative agency" appears. Every month, a new ...

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Air Canada CEO Exit Highlights Leadership Communication Risk

Business

Air Canada CEO Exit Highlights Leadership Communication Risk

by CEO Weekly Staff 2

Air Canada announced on March 30, 2026, that President and Chief Executive Officer Michael Rousseau will retire by the end ...

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Ameel Sajjad Examines CRM Strategies for Building Stronger Client Relationships

Business

Ameel Sajjad Examines CRM Strategies for Building Stronger Client Relationships

by CEO Weekly Staff

As Ameel Sajjad notes, building and maintaining strong client relationships is widely considered at the heart of long-term business success. ...

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How Brandie Berrong Built Her Real Estate Business on Trust

Business

How Brandie Berrong Built Her Real Estate Business on Trust

by CEO Weekly Staff

Brandie Berrong is a real estate agent based in East Tennessee, serving clients throughout Maryville, Knoxville, Gatlinburg, The Great Smoky ...

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How Dr. Desi Bartlett's Books Shaped Women's Wellness

Lifestyle

How Dr. Desi Bartlett’s Books Shaped Women’s Wellness

by CEO Weekly Staff

Health and fitness books frequently have a double mandate. They need to simultaneously balance evidence-based practice and accessibility, making complicated ...

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Health and fitness books frequently have a double mandate. They need to simultaneously balance evidence-based practice and accessibility, making complicated physiology understandable in accessible practice for the general readership. Within the field of women's health, especially during pregnancy, postpartum healing, and menopause, written texts have served as essential resources where conventional medical texts left gaps. According to the World Health Organization, over 140 million women give birth annually worldwide, and access to comprehensive fitness and recovery resources varies widely by region. The increasing availability of authors presenting systematic programs for women across life stages attests to both the academic and cultural necessity of readily accessible health information. It is in this context that publishing companies like Human Kinetics have gained prominence for publishing niche books on fitness, sports science, and wellness. Since its establishment in 1974, the company has published materials utilized in colleges, training centers, and consumer markets. It is in this context that Dr. Desi Bartlett, an exercise physiologist and yoga instructor, wrote her work. Her works, such as Your Strong Sexy Pregnancy (2019) and Total Body Beautiful (2022), entered a market with growing demand for systematic, evidence-based manuals for women. Bartlett's first book, Your Strong Sexy Pregnancy: A Yoga and Fitness Plan, published in 2019 by Human Kinetics, offered a multidisciplinary approach to a mother's health. The book presented what Bartlett referred to as a "3 + 1 Total Body Fitness" approach, integrating yoga, resistance exercise, cardiovascular fitness, and nutrition. The book offers over 100 exercises and yoga poses, along with 16 pre-formatted practices tailored to different trimesters and recovery periods. The book also included chapters on mental health, stress management, and resilience in early motherhood, going beyond physical advice alone. The reception of the book positioned it in an emerging genre of prenatal health books, which has expanded in both mainstream and academic spheres. The second, Total Body Beautiful: Secrets to Looking and Feeling Your Best After Age 35, written in 2022 with Nicole Stuart and Andrea Orbeck, extended this model into midlife transformations, such as perimenopause and menopause. Again published by Human Kinetics, the book sought to cover both the physical and psychological changes that women tend to undergo during and after childbearing ages. Its focus covered over 100 exercises taken from yoga, Pilates, and weight training. The material focused on mobility, flexibility, and cardiovascular conditioning, as well as methods of coping with hormonal changes and long-term musculoskeletal wellness. One particularly newsworthy feature of Total Body Beautiful was its foreword by actress Kate Hudson, who spoke publicly about her own experiences with exercise and pregnancy. Hudson's participation helped to further bring attention to the book, placing it within both the wellness market and broader cultural discussions about women's health. The partnership also incorporated Bartlett's professional contacts and background working with public figures, though the book itself was still focused on systematic guidance and not celebrity stories. Both titles sought to present comprehensive models of wellness. They incorporated multiple exercise modalities, accounted for nutritional factors, and included mental and emotional aspects. Although neither text set out to replace medical treatment, both texts articulated professional fitness instruction and lifestyle assistance. By having Human Kinetics, the publisher, distribute through academic and consumer channels, they ensured their texts would be available to fitness professionals and laypeople alike. Beyond her books, Bartlett has also appeared in magazines and wellness-oriented publications. LA Yoga Magazine, OM Yoga, Asana Journal, and Women's Fitness have published her on topics from prenatal yoga routines to mental strength and self-nurturing. These contributions are part of a larger trend of multi-platform authorship among wellness professionals. As digital and print media channels have expanded, a growing number of practitioners have embraced written and online content as primary means of outreach. Bartlett's writing demonstrates this broader professional shift towards diversifying knowledge-sharing formats, from classes to written books and online material. The pedagogic aspect of Bartlett's writing is similarly integral to her professional identity. With an EdD in kinesiology from Concordia University, St. Paul, and previous degrees in kinesiology and corporate fitness from the University of Illinois at Chicago, her writing style blends academic education with experiential teaching. This educational background has also guided her in leadership roles in prenatal yoga schools certified through Yoga Alliance, as well as with continuing education offerings for yoga teachers. Her books, therefore, function as both consumer guides and extensions of her pedagogical work. Bartlett's contributions as an author and content creator reflect the ongoing demand for accessible resources in women's health and wellness. Books such as Your Strong Sexy Pregnancy and Total Body Beautiful owe their existence not only to individual authority but also to a trend in publishing toward closing the gap between scholarly research and practice. Dr. Desi Bartlett's career as an author highlights how expertise in exercise physiology and yoga can be transformed into organized, mass-distributed manuals. With her books, Bartlett has contributed to the overall literature on women's health by providing models that combine physical, dietary, and emotional dimensions of well-being. Though her work is interpreted differently by different audiences, her writing is a clear contribution to the continuing dialogue regarding women's accessible resources through pregnancy, postpartum, and menopause. Disclaimer: This content is for informational purposes only and is not intended as medical advice, nor does it replace professional medical expertise or treatment. If you have any concerns or questions about your health, always consult with a physician or other healthcare professional.

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