Day: March 10, 2026

Leadership

The Trust Problem That’s Costing Business Owners Everything, According to Robert Indries

by CEO Weekly Staff

March 10, 2026

By: Natalie Johnson Nobody talks about this part. Not on stage. Not in interviews. Not in the books that founders ...

Leadership

The Principles That Shaped Roy Virgen Jr’s Leadership in Education

by CEO Weekly Staff

March 10, 2026

By: Amanda Fortuno Education often feels like a rigged game, and Roy Virgen Jr. built his career around a simple ...

Business

Shell Sells Jiffy Lube in $1.3 Billion Portfolio Move

by CEO Weekly Staff 2

March 10, 2026

Shell sells Jiffy Lube in a $1.3 billion transaction that shifts ownership of the well known automotive service brand while ...

Shell sells Jiffy Lube in a $1.3 billion transaction that shifts ownership of the well known automotive service brand while preserving the company’s lubricant business and supply presence in North America. The agreement transfers Jiffy Lube International and its operating subsidiary Premium Velocity Auto to Monomoy Capital Partners, marking a portfolio adjustment by one of the world’s largest energy companies. The deal, announced in March 2026, transfers the Jiffy Lube brand and related franchise operations while Shell retains its lubricant brands, including Pennzoil, Quaker State, and Rotella, along with manufacturing, marketing, and distribution activities tied to those products in the United States and Canada. Under the terms of the agreement, Shell and the acquiring firm also established a long term lubricant supply arrangement that will maintain the presence of Shell products within the Jiffy Lube service network after the transaction closes.

Shell Finalizes Jiffy Lube Sale in $1.3 Billion Agreement

Shell confirmed that its subsidiary Pennzoil Quaker State Company reached an agreement to sell Jiffy Lube International and Premium Velocity Auto to Monomoy Capital Partners for approximately $1.3 billion. Jiffy Lube operates as a franchise based automotive service brand with more than two thousand service centers across North America. Most of these locations are owned and operated by franchisees, while Premium Velocity Auto manages hundreds of corporate locations across multiple U.S. states. The transaction transfers ownership of the Jiffy Lube brand and related operations to the acquiring firm while separating the business from Shell’s broader lubricant manufacturing and distribution activities. The agreement reflects a structural shift rather than a withdrawal from the lubricants sector. Shell continues to maintain a significant position in the market through its portfolio of lubricant brands and production infrastructure. The transaction remains subject to regulatory review and other customary closing conditions.

Shell Retains Pennzoil, Quaker State, and Lubricant Operations

A central element of the transaction is Shell’s decision to retain its lubricant brand portfolio and distribution infrastructure in North America. Pennzoil, Quaker State, Rotella, and other Shell lubricant products remain part of the company’s operations. These brands are manufactured, marketed, and distributed through Shell’s established supply network that serves automotive, commercial, and industrial markets. In addition, the agreement includes a long term supply arrangement that will allow Shell lubricants to continue being supplied to the Jiffy Lube system. While the franchise network will operate under new ownership, the supply agreement preserves a commercial relationship between the two companies. This structure allows Shell to maintain its presence in the lubricants category while transferring the management of the automotive service franchise network to a separate operator. Industry observers view such arrangements as a way for large companies to maintain product distribution channels while narrowing operational focus.

Jiffy Lube Franchise Network Transfers to New Ownership

Jiffy Lube is one of the most recognized automotive maintenance brands in North America. The network provides services such as oil changes, vehicle inspections, and preventative maintenance. The brand’s footprint includes more than two thousand service centers across the United States and Canada. Most locations are owned by independent franchise operators, a structure that has defined the company’s operating model for decades. Premium Velocity Auto, the operating subsidiary included in the transaction, runs a large group of corporate owned locations across multiple U.S. states. With the completion of the sale, Monomoy Capital Partners will oversee the Jiffy Lube brand and related operational infrastructure. Private equity firms have historically acquired franchise based businesses with the goal of expanding operational efficiency and scaling networks across regional markets. The Jiffy Lube system represents a well established franchise platform with national brand recognition and long standing relationships with franchise owners. The transition will place the operational management of the service network under Monomoy while Shell maintains its lubricant business.

Shell Maintains Global Lubricants Leadership

Shell remains one of the largest suppliers in the global lubricants market. Industry market analyses have repeatedly ranked the company as the leading supplier of finished lubricants worldwide. The company’s lubricant business serves passenger vehicles, commercial transportation fleets, industrial machinery, and marine operations. Products under the Pennzoil, Quaker State, and Rotella brands are widely distributed across automotive service providers, retailers, and commercial supply chains. By retaining these brands and their distribution infrastructure, Shell continues to operate within a sector valued at billions of dollars annually across global markets. The divestiture of Jiffy Lube separates the service network from Shell’s core lubricant production and supply activities while leaving the company’s presence in the category intact. This structure allows the company to maintain its product footprint in automotive service channels through supply relationships rather than direct ownership of retail service centers.

Corporate Portfolio Restructuring Across the Energy Sector

Large multinational companies frequently reassess business units as part of portfolio management strategies. Transactions involving brand divestitures, operational carve outs, and strategic sales occur across industries including energy, manufacturing, and consumer services. In the case of Shell, the sale of Jiffy Lube removes direct oversight of a nationwide automotive service network while preserving the company’s lubricant manufacturing and distribution operations. The transaction follows a broader pattern in which large corporations separate retail or franchise operations from manufacturing and supply businesses. This approach can simplify corporate structures while maintaining commercial relationships with previously owned assets. Such deals often allow companies to continue supplying products to familiar distribution channels even after ownership of service operations changes. For Shell, the long term lubricant supply agreement tied to the Jiffy Lube transaction maintains product access to a major automotive service network.

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