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Day: February 3, 2026

When Human Insight Becomes a Business Advantage: Angie Webber’s Approach to Customer Experience

Leadership

When Human Insight Becomes a Business Advantage: Angie Webber’s Approach to Customer Experience

by CEO Weekly Staff

February 3, 2026

By: Thomas Reed How Angie Webber is reshaping customer experience through social intelligence and emotional awareness In an era where ...

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Building a Scalable HVAC Business: An Interview with Stan Pakarin, Founder of Fuse Service

Business

Building a Scalable HVAC Business: An Interview with Stan Pakarin, Founder of Fuse Service

by CEO Weekly Staff

February 3, 2026

By: Stan Pakarin Stan Pakarin is a co-founder of Fuse Service, a rapidly growing HVAC company based in California. What ...

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Logan Sugarman: Lessons from SHRM’s Accelerator on the Future of Work

Leadership

Logan Sugarman: Lessons from SHRM’s Accelerator on the Future of Work

by CEO Weekly Staff

February 3, 2026

The work world is in flux, and HR is taking center stage as a strategic engine for organizational growth and ...

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The Legacy of Ludvig Nobel: The Vision of Sverker Littorin and the Ludvig Nobel Institute

Leadership

The Legacy of Ludvig Nobel: The Vision of Sverker Littorin and the Ludvig Nobel Institute

by CEO Weekly Staff

February 3, 2026

In the heart of Stockholm, a remarkable initiative is taking shape under the leadership of Sverker Littorin—the Ludvig Nobel Institute. ...

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Leading for Impact: How Jennifer Schielke Redefines Leadership Through Integrity and Influence

Leadership

Leading for Impact: How Jennifer Schielke Redefines Leadership Through Integrity and Influence

by CEO Weekly Staff

February 3, 2026

By: Daniel Mercer In a world that often measures leadership by numbers, titles, and public wins, Jennifer Schielke offers a ...

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What Is Hot Dog Cart Financing and How Does It Work?

Business

What Is Hot Dog Cart Financing and How Does It Work?

by CEO Weekly Staff

February 3, 2026

Launching a hot dog cart business is no small feat, but getting the right hot dog cart financing has made ...

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Reaching the Faith-Based and Family Audience: A Look at FrontGate Media’s Expertise

Business

Reaching the Faith-Based and Family Audience: A Look at FrontGate Media’s Expertise

by CEO Weekly Staff

February 3, 2026

Marketing to niche audiences requires a deep understanding of their unique needs and values. FrontGate Media, led by Scott A. ...

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Flipping an Industry: How Kim Than Turned Hype Into a Performance Engine

Business

Flipping an Industry: How Kim Than Turned Hype Into a Performance Engine

by CEO Weekly Staff

February 3, 2026

In most sectors, disruption starts with a new technology. In PR, Kim Than’s disruption starts with a much less glamorous ...

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In most sectors, disruption starts with a new technology. In PR, Kim Than’s disruption starts with a much less glamorous topic: incentives. As founder and CEO of The PR Genius, he has built a specialist agency for technology, Web3, and AI companies that treats PR as a performance function rather than a publicity exercise. Traditional retainers, vague promises of “connections,” and activity reports full of impressions, in his view, are symptoms of a model that rewards doing more rather than achieving more. His response has been to redesign how a PR firm sets goals, measures impact, and reports back to the boardroom. The starting point is simple. Every engagement begins with a business objective that a CEO or Founder cares about. That might be fundraising momentum, a market entry, talent attraction, or credibility with regulators and institutional partners. Story angles, target outlets, and distribution plans are built from that objective, not the other way around. Success is measured by investor conversations, qualified opportunities, and sustained visibility in the right environments, rather than a raw count of mentions. This approach is particularly visible in the markets that The PR Genius focuses on. Web3 and AI have been through multiple hype cycles and waves of regulatory pressure. Audiences in these categories are more sceptical than most and quick to discount inflated claims. Than’s the answer: move his clients away from promotional language and towards evidence. That means putting adoption metrics, technical milestones, security audits, and ecosystem partnerships at the centre of the narrative. It also means telling stories that resonate with mainstream users, policymakers, and institutional buyers, not just niche online communities. Than frames visibility as infrastructure, not noise. A single piece of coverage is treated as an asset that can be reused and amplified. It can support search visibility, serve as social proof in sales and BD processes, be included in investor materials, and feed content across owned channels. The goal is not a spike of attention that fades in a week. The goal is to build a layer of credibility that compounds over time and can be cited in concrete commercial contexts. His own background helps explain the focus on structure and accountability. Before founding The PR Genius, he worked in analytics, growth, and startup support. That experience created a habit of asking how any activity contributes to a measurable result and how that contribution can be tracked. Inside the agency, this translates into clear planning cycles, selective intake of briefs, and a willingness to turn down work that looks impressive but is unlikely to move meaningful metrics. For CEOs, the significance of this model is straightforward. It offers a way to think about PR that aligns with how they already think about product, finance, and operations. Reputation is treated as an asset that can be built, protected, and leveraged through a repeatable process. In a market where attention is plentiful but trust is scarce, that shift from hype to hard numbers is what makes Kim Than’s drive to flip his industry worth watching.

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