By: Dr. Tamara “Tami” Patzer
For many CEOs, founders, and business leaders, stepping into the media spotlight is exciting and intimidating. Media opportunities—whether a podcast interview, a panel discussion, or a guest article—can elevate your profile, position you as an authority, and drive growth for your organization. Yet, many leaders hesitate or avoid these opportunities altogether.
The reasons? They often stem from internal barriers like fear, self-doubt, and misconceptions about what it takes to succeed in media. Let’s explore these hidden barriers, uncover the truth, and discover how overcoming them can help you grow personally and professionally.
1. “I’m Not an Expert.”
Even accomplished leaders sometimes feel they lack the expertise to speak publicly. Thoughts like, What if I don’t have all the answers? What if someone challenges me? are common.
The Truth:
Media isn’t about being a walking encyclopedia. It’s about sharing your unique perspective, insights, and experiences in a way that resonates with your audience.
Example:
A fintech CEO, David hesitated to participate in a podcast series about industry trends. Through preparation, he realized his niche expertise in regulatory compliance was exactly what listeners needed. His episodes positioned him as a thought leader and attracted partnerships with two major banks.
Takeaway:
Focus on what you know best. Your expertise is already valuable, and media appearances amplify its reach.
2. “I’m Not a Great Speaker.”
The fear of public speaking—or speaking in front of a camera—holds back even the most seasoned professionals. You may worry about stumbling over your words, forgetting key points, or looking uncomfortable.
The Truth:
Great speaking isn’t an inherent talent but a skill anyone can develop. Even the most nervous speakers can become confident communicators with preparation and practice.
Example:
A tech founder, Rachel struggled with delivering polished answers during live interviews. Media coaching taught her how to structure her responses, pause for effect, and provide concise soundbites. Her improved delivery led to invitations to appear on national business news networks.
Takeaway:
Preparation is the antidote to fear. By practicing your delivery, you can speak with clarity and confidence.
3. “The Media Will Twist My Words.”
Many leaders fear being misquoted or misrepresented, especially when discussing sensitive topics.
The Truth:
Clear, concise messaging minimizes the risk of misinterpretation. When you control your narrative, you reduce the likelihood of your words being distorted.
Example:
Sophia, a COO, was hesitant to speak publicly about her company’s sustainability efforts, fearing scrutiny from environmental groups. Media training helped her craft unambiguous statements and stay on message during interviews. As a result, her appearances were met with praise and strengthened her company’s reputation.
Takeaway:
Learn to “speak so you can’t be edited.” Clear, consistent messaging is your best defense.
4. “I’ll Freeze and Forget What to Say.”
The fear of blanking out under pressure stops many leaders from even trying.
The Truth:
Freezing usually stems from a lack of preparation or overthinking. Your confidence grows when you have well-rehearsed talking points and strategies to handle pressure.
Example:
When asked about electric vehicle safety, Tom, an automotive executive, froze during a panel discussion. After working with a media coach, he learned to pivot back to prepared key messages and reframe tough questions. His next appearance earned rave reviews from industry peers.
Takeaway:
Anticipate difficult questions and practice responses. Preparedness helps you stay composed, even under pressure.
5. “I Don’t Look or Sound Right for Media.”
Concerns about appearance, voice, or mannerisms often hold people back.
The Truth:
Authenticity is what connects with audiences—not perfection. Your unique traits can set you apart and make you memorable.
Example:
Maria, a leadership coach, disliked her voice and thought her mannerisms were awkward. Media coaching helped her embrace her authenticity and focus on her message. Her relatable, conversational style resonated so profoundly that she became a regular guest on leadership podcasts, increasing her client base.
Takeaway:
Your audience values your insights, not your appearance. Embrace what makes you unique—it’s often your greatest strength.
6. “Media Is Only for Big Names and Celebrities.”
There’s a perception that media exposure is reserved for household names, bestselling authors, or Fortune 500 CEOs.
The Truth:
Media platforms thrive on diverse voices. Whether you’re an expert in a niche field or the founder of a small business, there’s an audience eager to hear your perspective.
Example:
Aisha, an exit planner, landed her first podcast appearance by pitching practical advice on business succession planning. Her appearance led to multiple client inquiries and established her as a trusted expert in her community.
Takeaway:
The media landscape is vast, and opportunities exist for professionals in every industry.
7. “I Don’t Have Time for Media.”
With packed schedules, media appearances might seem like an unnecessary distraction.
The Truth:
Media exposure is one of the most efficient ways to build your brand and connect with new opportunities. A single interview or feature can reach thousands—or even millions—of potential clients or partners.
Example:
Elliot, a financial advisor, spent 10 minutes on a local news segment discussing retirement planning. That short appearance brought in 15 new client inquiries, including three long-term accounts.
Takeaway:
Start small. Commit to one appearance every few months and measure the impact.
The Hidden Cost of Avoiding Media
Leaders who avoid media opportunities often miss visibility, credibility, and connections. Over time, these missed opportunities can slow personal and professional growth.
Why Media Matters:
- It Builds Trust: Being seen and heard as a leader establishes credibility and authority.
- It Expands Your Reach: Media appearances introduce you to new audiences, clients, and collaborators.
- It Strengthens Your Confidence: The skills you develop for media translate into more assertive communication and leadership in all areas of life.
About Dr. Tamara “Tami” Patzer
Dr. Tamara “Tami” Patzer is a trailblazer in marketing, media innovation, and thought leadership. With over 40 years of experience, she has helped professionals amplify their voices and build lasting authority.
Tami is a global speaker who shared her insights at venues including the Harvard Faculty Club, Nasdaq in Times Square, and Coca-Cola in Atlanta. Her expertise has been featured on NBC, CBS, CW, and ABC, where she provides actionable strategies for leaders looking to expand their influence.
Tami is the creator of the CARE Framework (Credibility, Authority, Reach, Engagement), which has helped her clients achieve exponential growth in visibility and influence. She is also the author of Beyond, the Best Seller, and has empowered countless leaders to harness the power of media for personal and professional growth.
📩 Email: TamaraPatzer@gmail.com
📱 Text: 941-421-6563
📅 Schedule a Consultation: https://TamiPatzer.as.me/GetMedia
Published by Mark V.
