Uncovering Future Industry Leaders: Publicity For Good at Expo West 2024 Pitch Slam Event

Uncovering Future Industry Leaders: Publicity For Good at Expo West 2024 Pitch Slam Event
Photo Courtesy: Heather Holmes

Elevating Purpose-Driven Brands in a Dynamic Environment of Innovation and Mission-Driven Initiatives

Anaheim, CA / March 2024 / Amid the dynamic atmosphere of the 2024 Natural Products Expo West, Publicity For Good (PFG) navigates the esteemed exhibitors’ landscape as a guiding light for purpose-driven brands aiming to leave a lasting impression on the industry. Notable among the attendees were PFG’s distinguished client brands, including trailblazers like Dignity Coconuts, the renowned Australian lifestyle brand NATPAT, and the experienced gluten-free industry player Dr. Schär.

As a leading PR firm specializing in amplifying the voices of socially responsible consumer packaged goods (CPG) brands, PFG embarks on a mission to unearth the next revolutionary brand at this year’s Expo West.

With a sharp focus on innovation and a dedication to social and environmental responsibility, Publicity For Good, led by Heather Holmes, excels in discovering and uplifting emerging stars in purpose-driven business. And what better platform to scout for talent than the highly anticipated Pitch Slam event?

As the curtains draw to a close on the 2024 Natural Products Expo West Pitch Slam, an electrifying buzz fills the air. Fifteen promising emerging brands showcased their potential in this eagerly awaited event, competing for the opportunity to redefine the industry.

Taking place at 5 p.m. on Tuesday, March 12, in Grand Ballroom F at the Marriott, the Pitch Slam attracted eager audiences eager to witness the unveiling of the next breakthrough. Each brand’s founder commanded the spotlight, presenting their best pitches to a panel of judges within a concise three-minute timeframe. The room brimmed with anticipation as founders showcased their innovations, missions, and aspirations for the future.

Following the initial presentations, judges faced the arduous task of selecting five finalists from the pool of exceptional contenders. Tensions escalated during the lightning round, with judges firing rapid-fire questions at finalists, who had to think on their feet and deliver compelling responses.

Amidst the deliberations, audience members weighed in, casting their votes for their favored contenders. The climax arrived as champions were crowned, with one fortunate brand securing the coveted prize: a complimentary booth at Expo West 2025 and over $30,000 in New Hope Network services.

The participating brands spanned a diverse spectrum of products and missions, each holding the potential to leave a profound impact on the industry. Noteworthy contenders included Alice’s Sweet Tooth, Brune Kitchen, Chuza, Cien Chiles, Dr. Noah, Fair & Square, The Cracker King Artian Crackers, Farmer Foodie, Kekoa Foods, Lentiful, Maspanadas, Painterland Sisters Organic Skyr Yogurt, Philosopher Foods, Ringa, and Theo’s Plant-Based.

As the reverberations of the Pitch Slam event echo throughout Expo West, Publicity For Good (PFG) stands poised to identify and champion the next trailblazing brand. If you’re among the rising stars of the CPG realm, seize the opportunity to collaborate with PFG, amplify your voice, share your narrative, and propel your brand to unprecedented heights of success.

About Publicity For Good

Publicity For Good (PFG) is a disruptive communications firm founded by Heather DeSantis, a celebrated publicist and former Miss Ohio International. Specializing in providing high-level publicity, thought leadership, awards and social media services for purpose-driven clients in the food, beverage, and beauty industry. For over 10 years, PFG has established itself as the country’s premier PR agency for CPG brands with a commitment to social good. PFG’s portfolio of over 200 purpose-driven clients includes renowned brands such as Nutpods, Flying Embers, Eco Lips, Prospector Popcorn, Good Stock Soups, Lola’s Fine Hot Sauce, Dignity Coconuts, and True Aussie Beef & Lamb granting them a greater share of voice and influence in their respective industries . Recognized as the Bulldog PR Awards Gold Small Agency of the Year in 2019, O’Dwyer’s Best PR Firm for CPG Brands in 2020, and the Bulldog PR Awards Bronze Midsize Agency of the Year in 2021, PFG is dedicated to helping purpose-driven brands grow  and make a meaningful impact. With a focus on integrated social media and PR services, we empower our clients to become leaders in their space, driving visibility, market penetration, and growth.

For Media Inquiries Contact:

Heather Holmes



Published by: Martin De Juan


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