The eCommerce B2B industry has grown steadily in recent years, and the COVID-19 pandemic has only accelerated its expansion. As more and more businesses move their operations online, the demand for eCommerce solutions that cater specifically to B2B needs has skyrocketed.
According to a recent report, nearly two-thirds of B2B companies are now set for complete online transactions as companies pivot to streamline their operations, reduce manual effort, and improve overall efficiency. Most of these companies state that they wouldn’t mind paying more for a supplier with an excellent eCommerce portal.
As the industry continues to evolve, businesses are looking for innovative solutions that can help them stay ahead of the curve and thrive in the increasingly competitive world of B2B eCommerce. Cognizant of this, entrepreneur Arnaud Rihiant, has dedicated his entire career simplifying eCommerce and marketplaces with next–generation technologies. He co-founded MIRAKL and created a new company DJUST in 2020 that provides a new way of doing B2B eCommerce without disrupting existing IT systems.
The DJUST B2B Commerce solution is a SaaS model, enabling all channel connections rapidly through API and out-of-the-box tools. It stands out as a platform that simplifies complex processes and online experiences for both buyers and sellers.
Customer Experience At the Core of B2B eCommerce
Rihiant understands the growing importance of customer experience in B2B eCommerce, with B2B buyers increasingly expecting the same seamless and relevant experience as the processes on B2C platforms. From personalized product recommendations to efficient order management, businesses are investing in solutions that can help them provide a superior B2B online buying experience in the eCommerce space. This is critical in today’s highly competitive market.
According to Rihiant, communication is vital. “When businesses know how to communicate effectively to their customers, they will know their buying attitudes, what they want and do not want, and what needs improvement. From this, they will be able to perfectly select tools that will improve their service and increase customer satisfaction,” he shares.
Achieving Great Customer Service With High-Level B2B eCommerce Features
Customer service is everything in nearly all industries, and B2B eCommerce is no exception. As these businesses increasingly shift their focus on improving their customer experience, the need for high-level B2B eCommerce features becomes ever more critical. These tools and platforms can streamline processes, fix discrepancies in product catalogs, and enable effective communication between retailers, wholesalers, manufacturers, and end customers.
According to Rihiant, achieving excellent customer service starts with the right tools. A streamlined catalog management system is essential, allowing businesses to handle multiple products and even provide product descriptions for customers’ easy access. These tools also allow companies to stay in control of their eCommerce platform, which enables them to efficiently and effectively manage inventory, accept payments, review data, provide customer service, and more.
“By having a platform that provides access to hundreds of key performance indicators (KPIs), businesses can track suppliers, orders, and customer data in one place,” Rihiant adds.
Adapting To Ever Changing Business Needs
A B2B eCommerce platform should be more than just loaded with features. It should also be highly flexible and easily customizable so businesses can adjust quickly and accordingly. This will make it easy to configure product changes, price adjustments, confirm orders, delivery locations, sustenance, and more.
Rihiant emphasizes the importance of seamless integration services in B2B eCommerce platforms. He explains, “A business’ eCommerce platform should provide integration services that can connect it with their existing business systems such as Enterprise Resource Planning (ERP), warehouse management system, customer relationship management (CRM) software, marketplace, payment platform, product information management (PIM), and workflow interface management system (WIMS).”
By integrating with these systems, Rihiant explains that businesses can avoid manual data entry and have all their data synchronized and up-to-date. This reduces not only manual effort and errors but also improves overall efficiency.
Rihiant shares, “B2B eCommerce shouldn’t be complicated. We at DJUST are here to pioneer simpler yet effective methods and be businesses’ reliable and new generation B2B eCommerce solutions provider.”
As the eCommerce industry continues to evolve, the need for high-level B2B eCommerce features will only grow. Investing in the best B2B eCommerce tools and platforms will enable companies to provide excellent customer service, stay competitive, and succeed in the highly competitive digital space.
