Sam Hobson Fairman, CEO of Sauce Media Group, Leads One Of The Industries Most Innovative Agencies With a Sauce-y Approach

Sam Hobson Fairman, CEO and Founder of Sauce Media Group, has built one of the industry’s leading social media service agencies. This full-service creative business develops long-term strategic plans for brands to succeed in all things creative. Sam has managed to grow Sauce Media into an absolute powerhouse that has grown over 365% in the past year alone. As a result, the thriving company increasingly grows alongside its continuously six-figure clients. Sam and her team are dedicated to helping brands with big ideas reach their full potential through social media marketing and a bit of “sauc-y” flavor.

Sam has always been passionate about helping others with their social media strategy, and Sauce Media was born out of that driving force. Before she founded Sauce, Sam worked at a vintage shop where she felt her occupation wasn’t fulfilling her talents. During that time, an influx of people came to her and asked her to help them manage and run their social media pages. Sam jumped at the idea, and before she knew it, she was successfully growing and strategically developing dozens of people’s social media accounts. Sam realized that there was a high demand for social media managers. With an authentic passion for the job, she became committed to putting her heart and soul into starting a business that would positively impact all the people it came in contact with. Just like that, Sauce Media Group was born.

Since then, Sam has felt like a proud mother watching her brainchild grow and thrive into a fully-fledged business. From a young age, Sam knew that she wanted to be a founder and CEO; she just didn’t know what type of company. Today, she feels genuinely accomplished, knowing that she turned an authentic passion for social media into an incredibly successful business, where she is not only the founder but a CEO leading Sauce Media to become one of the most innovative agencies in the industry. Standing beside her, Sam has a team full of hardworking, creative, and talented women who also share a love for social media and helping others. 

Running a business entails the endurance of highs and lows. During both breezy times and more challenging times, Sam reminds herself of her “why” to keep her motivated and strive to be the best leader she can be. Sam believes that all people should have the opportunity to love what they do and do what they love, and through Sauce, she wants to provide people with the opportunities to turn their dreams into reality. Sam is dedicated to the workplace she’s built by ensuring that all her employees are able to thrive in their dream, creative jobs through working at Sauce. She also strives to build her client’s brands and businesses in a way that they might only have thought possible in their dreams. The dedication, innovation and authenticity are evident in Sauce Media’s exponential success and growth. 

Since building Sauce into an ever-growing and successful business, Sam continues to develop as a leader and boss, doing what she can to better herself so she can best support and empower her talented employees and devoted clients. Hoping to help other women, Sam shared a piece of advice with us that she wishes someone would have told her when Sauce was still in its infancy stage. “Celebrate every win,” she says, “every step, no matter how small. It still matters and should be treated like a big win because it is those small steps that will help to lead you to big growth”. Taking her own advice, Sam makes sure to take the time to celebrate each win she earns as she grows Sauce Media Group into one of the world’s revolutionizing social media companies. 

To keep up with Sam’s journey, follow her on Instagram and through Sauce Media Group’s Website


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