Business

Rethinking the Future of Work: David Finch on the Potential of Trades and Entrepreneurship in the Age of AI

April 1, 2025

By: Ethan Rogers

For decades, the American dream has often been synonymous with earning a college degree, securing a stable job, and climbing the corporate ladder. But in the age of artificial intelligence (AI) and automation, David Finch, co-founder of I-2-I Solutions, suggests a shift in how people view their future. He proposes that academia may not always be a reliable pathway to success and encourages individuals to consider trades or entrepreneurship as viable alternatives.

Finch bases this perspective not just on theory but on his practical experience. His entrepreneurial journey, which spans multiple businesses, has provided him the freedom associated with being one’s own boss. But he acknowledges that business ownership isn’t for everyone. “It’s not everyone’s cup of tea,” he says. “But for those willing to take the risk, the rewards can be immense.”

Research and reports suggest that small businesses serve as a significant part of the economic engine of the United States, employing nearly half of the workforce. “People often think of giant corporations as the primary job creators, but in reality, small businesses often provide the majority of employment opportunities,” he explains. “Owning a business can offer greater control over your destiny.”

Despite the importance of small businesses, Finch notes a cultural stigma surrounding trades and entrepreneurship. He points out that despite the cultural push toward academia, the U.S. faces a growing need for skilled workers. “We are experiencing shortages in welders, electricians, and plumbers. These aren’t second-tier jobs—they are essential and frequently pay very well.”

He highlights the nationwide shortage of welders, which has affected industries. “For example, there’s a shortage of welders to build the Virginia-class submarine. These jobs often pay six figures, yet employers struggle to find people. Why? Because society has sometimes stigmatized working with your hands,” says Finch, adding that “AI is unlikely to replace a welder, an electrician, or a plumber in the near future.”

Rethinking the Future of Work: David Finch on the Potential of Trades and Entrepreneurship in the Age of AI — Photo Courtesy: David N. Finch

Finch expresses concern about the potential impact of AI on white-collar jobs, particularly those that typically require degrees. “Lawyers, accountants, and even some roles in healthcare could face disruption,” he notes. “AI is increasingly being used for tasks like contract review and medical diagnostics. So, you have to ask yourself: what’s the return on investment for a college degree that might not guarantee a secure job?”

Instead of directing young people to expensive degrees with less predictable outcomes, Finch advocates for a more pragmatic approach. “Students need to do their homework. They should consider careers less likely to be eliminated by AI. That might mean learning a trade, starting a business, or both.”

Finch’s own path to entrepreneurship was shaped by his military background. Coming from a family with a deep-rooted history of military service stretching back to the Revolutionary War, he developed the discipline, resilience, and critical thinking skills valuable in business.

“The military teaches you how to solve problems independently,” he says. “You’re given a mission, and you have to figure out how to accomplish it. That same mindset can apply to business ownership. No one is going to hold your hand, but if you can adapt and problem-solve, you stand a better chance of thriving.”

Veterans, in particular, often have a strong track record as entrepreneurs. “There’s a reason why veteran-owned businesses tend to perform well,” Finch observes. “We’ve trained to handle adversity and execute under pressure.”

Finch credits the Service-Disabled-Owned Small Business (SDVOSB) program, a Bush-era initiative requiring federal agencies to allocate at least 5% of their budgets to veteran-owned businesses. “That initiative helped provide the foothold I needed,” he says. “Without it, breaking into government contracting might have been even harder.”

Having worked within government procurement systems, Finch points out inefficiencies that can hinder small businesses. “The problem is that government contracting rules originate from World War II,” he explains. “Given the fast pace of AI, it’s worth considering whether this system could benefit from modernization.”

He envisions a streamlined digital platform that could consolidate the process for smaller businesses seeking government contracts. Finch suggests: “Right now, many entrepreneurs have to navigate multiple agencies and systems. If the government could unify these resources into a single, user-friendly platform, it might unlock significant opportunities for small businesses, which are the backbone of our nation.”

As AI reshapes industries, Finch argues that people should take control of their own futures. “There’s some discussion that ‘Universal Basic Income’ could serve as a safety net for displaced workers, but that’s not a future we should necessarily settle for,” he suggests. “The more sustainable solution may lie in empowering people to pursue meaningful work that AI can’t replace.”

That’s why Finch focuses on leadership training, helping aspiring entrepreneurs and business owners develop the skills they need to succeed. “The fear of failure often holds people back,” he says. “But success often comes with persistence, adaptation, and learning from setbacks.”

For young people and even mid-career professionals, David Finch’s message is encouraging: “You’re never too old to learn a new skill, improve your abilities, or start a business. The key is to build something that can provide freedom, stability, and purpose. AI isn’t expected to take away jobs in the trades. And if you have an idea, there are more resources than ever to help you start a business.”