Pivottv Media, a dynamic consulting firm with a rich history in the sports entertainment industry, is redefining how businesses connect with sports enthusiasts and marketers worldwide. With an impressive track record that spans decades, Pivottv Media has played a pivotal role in the success of high-profile projects such as SlamBall and the NBA. This trailblazing company is not only making waves but setting a new standard in the sports entertainment arena.
Founded on a mission to bridge the gap between the exhilarating world of sports and the passionate fans who fuel it, Pivottv Media has consistently delivered its promise of creating unparalleled sports experiences. The company’s approach centers around crafting tailored strategies that resonate with a diverse audience, from casual fans to dedicated followers of various sports. Their unwavering commitment to connecting fans and marketers has earned them a reputation as a global industry leader.
“At Pivottv Media we see our business as a bridge between the thrilling world of sports and the passionate fans who make it all possible,” says Terry Lyons, Co-Founder of Pivottv Media. With a career deeply rooted in the sports industry, Lyons brings a wealth of experience, having served as the head of the NBA’s international communications division from 1992 to 2008. His contributions include a stint as the NBA’s director of media relations in the 1980s and involvement with USA Basketball during the five Summer Olympic Games.
Pivottv Media‘s expertise extends well beyond traditional sports media. The company specializes in designing personalized, direct-to-consumer events, leveraging an extensive network of media connections. This approach empowers growing organizations to seize emerging opportunities, foster communities, and optimize traditional and social media distribution channels.
The impressive portfolio of Pivottv Mediaa includes collaboration with various sports startups and notable projects with SlamBall, Fantasy Sports, and NBA TV. The company’s core offerings encompass strategy consulting, content creation and distribution, technology, media production, streaming, and revenue management. Ken Adelson, Lyons’ business partner, brings a wealth of experience to the team as he heads up broadcasting at SuperMotoCross for NBC Sports and the Peacock Network. Adelson has also executive produced America’s Best Racing for FOX Sports and transformed the National Hot Rod Association’s (NHRA) broadcast and online efforts with NHRA All-Access, also broadcast by FOX Sports. The dynamic duo of Lyons and Adelson previously worked together on numerous projects, including the successful launch of NBA TV during their time at the National Basketball Association.
“We never rest on our laurels; there’s always more to learn,” says Lyons, reflecting the company’s commitment to staying at the forefront of innovation in sports entertainment. “Our relationships within the industry have been pivotal in responding to industry shifts and emerging with a greater edge each time.”
Pivottv Media‘s enduring legacy in the sports entertainment industry is a testament to its unwavering vision, tailored strategies, and dedication to viewer satisfaction. The company’s unique ability to create memorable sports experiences for fans around the world sets it apart as a new industry leader.
With their pioneering spirit, Pivottv Media continues to lead the way in redefining the sports entertainment landscape. As they build on their rich history and impressive track record, the future promises even more exciting developments and groundbreaking projects. As the company continues to make waves in the industry, its innovative approach will leave an indelible mark on sports entertainment.
