Naesketchie, a native of the Bronx, New York, has forged an impressive career path from humble beginnings in the world of nightlife to becoming a successful entrepreneur and music manager. Born to Dominican and Turkish parents who immigrated to the United States in pursuit of a better life for their family, Naesketchie’s early life experiences served as a driving force behind his determination to achieve success through any means necessary.
In his early days, Naesketchie organized events and parties in uptown and Bronx New York, initially using his sister’s apartment as a venue. By charging a modest cover fee at the door, he discovered a new source of income that helped cover event expenses. This resourceful approach to entrepreneurship laid the foundation for his future endeavors.
His journey in the nightlife scene spanned over a decade and a half, during which he cultivated a reputation as a socialite, expert networker, and a builder of meaningful relationships. It was during this time that Naesketchie made a pivotal shift towards becoming an entrepreneur and music manager.
One of his notable achievements in the music industry is managing his niece, Angelica Vila, an R&B artist signed to Roc Nation who recently released her debut studio album, “Deception SZN One.” Naesketchie’s involvement in Angelica’s career began when he encouraged her to pursue singing and create YouTube videos. Their efforts paid off as they garnered recognition and support from DJs and artists in the nightlife scene, propelling Angelica’s music to new heights.
Naesketchie’s journey is marked by his transition from nightlife management to entrepreneurship and music management.
His company, Sketchie Entertainment, plays a pivotal role in his professional life. This nightlife management company has been the cornerstone of his career, and he chose to retain the name when he expanded into the music industry. To him, the name Sketchie represents the hard work and dedication he put into building his brand.
The connections Naesketchie established in the nightlife scene played a crucial role in his success as a music manager. His reputation as a promoter and event organizer allowed him to access influential DJs and artists who supported his niece’s music career.
In addition to his career in music management and nightlife, Naesketchie has also ventured into the fashion industry with his clothing line, Mazco. Named after the Spanish word for frog, “maco,” Naesketchie added his own twist to create a unique and stylish brand. Mazco offers a range of products, from ski masks and face masks to hats, with plans to expand to printed shirts and jackets.
The COVID-19 pandemic has posed challenges to Naesketchie’s career, particularly in the nightlife sector, as events and parties came to a standstill. However, he remains resilient and has shifted his focus to Mazco, which has seen success during these trying times.
Looking to the future, Naesketchie continues to work on Angelica’s career, his nightlife ventures, and the growth of Mazco. While he entertains the idea of exploring the stock market in the future, his main advice to aspiring entrepreneurs is to believe in their brand unwaveringly. Doubt can be a stumbling block, but with perseverance and investment, the journey can lead to tremendous success and longevity.
Naesketchie’s story serves as an inspiring example of how determination, adaptability, and belief in one’s brand can pave the way to success, no matter where the journey begins.
