For Jayne Cantello, real estate isn’t just about buying and selling homes—it’s about understanding the details, solving problems, and making sure her clients feel informed, confident, and supported every step of the way. Since 2017, Jayne has become known as a dependable presence in the Lake Norman area, recognized for her deep market knowledge, strong negotiation skills, and hands-on approach to helping clients navigate both the real estate market and the unique aspects of lakefront properties.
Jayne’s journey to real estate was anything but conventional. Growing up, she spent her evenings working alongside her general contractor father, restoring old homes and developing an appreciation for craftsmanship, structure, and practical problem-solving. That experience, combined with her business degree and background in biotech sales, sharpened her ability to strategize, negotiate, and advocate effectively for her clients.
More Than a Realtor: A Partner in the Process
What sets Jayne apart is her hands-on, investigative approach, which is focused on reducing the chances of unexpected issues during the home buying process. While many agents rely solely on inspectors and contractors after a contract is written, Jayne takes the initiative to proactively check attics, crawlspaces, ceiling heights, dock piers, water depths, and anything else of particular interest to a client. She believes that the more a buyer or seller understands a property at its core, the better she can serve them with thoughtful guidance.
Her proactive nature helps ensure that potential concerns are identified early, looked into by qualified inspectors, and addressed appropriately, whether she’s representing a buyer or seller. She has built a network of reliable contractors, inspectors, and specialists who assist her clients in navigating even the more nuanced or layered transactions.
Handling Challenges with Confidence
Every real estate transaction comes with its share of complexities—especially in a market like Lake Norman, where lakefront properties involve specialized considerations, from dock regulations to water levels and projection lines. Jayne’s ability to remain calm, levelheaded, and diplomatic has made her a valued resource for clients working through these challenges.
Her clients don’t get passed off to assistants or voicemails—they reach Jayne directly. She believes in being accessible, responsive, and fully engaged, making sure that every client feels prioritized and supported throughout the process.
Demonstrated Results in a Competitive Market
Jayne’s experience is reflected in her recent performance. In 2024,she closed a $4.255 million Mediterranean-style home on the shores of Lake Norman, showcasing her ability to manage the details of luxury transactions with care and precision.
She was recently ranked in the leading 3% of Charlotte’s 17,000 Realtors by Charlotte Real Producers—a notable recognition in a year marked by inventory challenges and rising interest rates. Her total volume for 2024 was $17 million, reinforcing her status as a high-performing agent in the region.
Additionally, Jayne has been featured in several regional publications, including:
- Lake Norman Citizen – Who’s Who Lake Norman (January 2025)
- Cornelius Lakeside Living Magazine (November 2024)
- Top 50 Women in Lake Norman Real Estate (2024)
- Charlotte Real Producers Top 500 agent (2024)
Why Clients Choose Jayne Cantello
Jayne’s clients know they are working with someone who brings both knowledge and care to the table. She offers a blend of business acumen, hands-on expertise, and a passion for helping others solve problems—making her a trusted and steady presence for both buyers and sellers.
“I treat every transaction with the same level of care as if I were buying or selling my own home. Real estate isn’t just about properties—it’s about people, trust, and ensuring my clients feel confident in every decision.”
With her commitment to transparency, local insight, and proactive support, Jayne Cantello continues to be a resource for clients seeking a thoughtful and capable real estate partner in the Lake Norman area.
Learn more at Lake Norman Charm.
Disclaimer: The information presented in this article is intended for general informational purposes only and does not constitute claims of results or specific outcomes. Real estate markets can vary, and individual experiences may differ. All data and recognitions mentioned are accurate to the best of our knowledge as of the time of publication. Readers are encouraged to conduct their own research or consult a licensed real estate professional for advice tailored to their specific situation.
Published by Joseph T.
