By: Mj Toledo

It is not every day that people get a glimpse into the future of entertainment. When Adeia’s Chief Technology Officer (CTO) Serhad Doken begins discussing the latest innovations, he offers insights with the confidence of an industry leader.

Adeia has been a key player in advancing entertainment technology. When asked about the company’s role, Serhad Doken explains, “We focus on conceiving, developing, and licensing innovative technologies that shape how people interact with entertainment. Our technologies are designed to enhance how audiences engage with content and optimize the functionality of billions of devices in today’s connected world.”

This mission underscores Adeia’s commitment to pushing boundaries in entertainment technology. From televisions to smartphones and a variety of other platforms, Adeia’s developments aim to make content management and connectivity more efficient, engaging, and adaptable to user preferences.

The Surge of Immersive Media as a New Frontier

In terms of recent trends in entertainment technology, immersive experiences are at the forefront. According to Adeia’s CTO, “The entertainment industry has seen significant trends, and immersive media in particular has gained momentum in 2024.” This shift toward immersive media represents a departure from traditional forms of entertainment, incorporating technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) to create multi-sensory experiences that can captivate users more deeply.

The Psychology of Immersion: Forging Deeper Connections

Understanding the psychological impact of these immersive experiences is key to appreciating their transformative potential. Doken explains, “In immersive experiences, people often feel a connection to other users, fostering a sense of security and shared experience.”

He further explains, “Our ability to connect with others depends largely on whether we feel secure enough to engage,” a principle that underscores the power of immersive technologies to deepen connections.

This psychological dimension opens up new possibilities for storytelling, education, and social interaction. By creating environments where users feel safe to explore and connect, immersive experiences offer opportunities for enriched experiences in entertainment.

Technological Trends Driving Immersive Entertainment

While discussing the technology that powers immersive entertainment, Serhad Doken identifies several important trends.

One is hybrid bonding for next-generation devices. “A trend to watch is hybrid bonding technology, which is becoming essential in advanced semiconductor packaging,” Doken says. This technology addresses growing demands for greater interconnect density and faster signal transmission—developments crucial for creating powerful devices that support immersive experiences.

Additionally, VR and AR technologies continue to evolve, delivering increasingly realistic and interactive experiences. Doken notes, “We anticipate VR and AR technologies merging to create mixed reality experiences that bring the digital and physical worlds closer together.”

Finally, artificial intelligence and machine learning are expected to support more adaptive environments, which may allow for enhanced customization of content based on user preferences, he adds.

The Future of Entertainment

Doken envisions a future in which entertainment experiences are shaped by immersive technologies. “We are moving toward an era where users are not just passive viewers but active participants in their entertainment,” he explains.

This includes a wide range of possibilities, from fully immersive virtual worlds to AR overlays that add value to everyday experiences.

While immersive entertainment holds great potential, Doken acknowledges that challenges remain. “We need to address issues of accessibility, privacy, and the potential for digital fatigue as these technologies become more common,” he notes, expressing confidence that the industry will find solutions to these concerns.

Serhad Doken reaffirms Adeia’s commitment to advancing entertainment technology. “At Adeia, we are working to shape the future of entertainment. By developing and licensing cutting-edge technologies, we are well-positioned to contribute to this shift toward immersive experiences,” he says.

The future of entertainment, as envisioned by Adeia and its CTO, holds promise for greater immersion and interactivity. As technology progresses, society may be on the edge of a new era in content engagement. With companies like Adeia at the helm, the journey into this immersive future holds the potential to be as exciting as the destinations it may unveil.

Published by: Khy Talara