Amid the buzz and excitement of the 2024 Natural Products Expo West in Anaheim, CA, a notable presence was felt as Publicity For Good (PFG) navigated the halls filled with innovation and purpose. With a distinguished roster of clients like the coconut industry pioneer Dignity Coconuts, one of the leading family wellness product brands in Australia and the US, and the gluten-free pioneer Dr. Schär, PFG has solidified its reputation as the go-to PR firm for socially responsible consumer packaged goods (CPG) brands. At the heart of their mission is the pursuit of the next groundbreaking brand, a quest that finds its perfect platform at the Expo West’s highly anticipated Pitch Slam event.
This year, the Pitch Slam was a spectacle of potential, with fifteen emerging brands taking the stage to present their vision, mission, and innovations to a panel of judges and an enthusiastic audience. These presentations, held in the majestic Grand Ballroom F of the Marriott, were not just about showcasing products but were a testament to the dreams and aspirations of their founders. Each brand was given a mere three minutes to make an impression, a challenge that was met with grace and fervor.
The competition was fierce as judges whittled down the contestants to five exceptional finalists in a lightning round that tested their wit and resilience. Audience members played a pivotal role, lending their voices through votes that contributed to the electrifying atmosphere. The reward for the ultimate winner was not just recognition but a tangible step towards future success: a free booth at Expo West 2025 and over $30,000 in services from the New Hope Network.
Among the array of participating brands were Alice’s Sweet Tooth, Brune Kitchen, Chuza, and Cien Chiles, each bringing their unique flavors and visions to the fore. From organic skyr yogurts by Painterland Sisters to the innovative plant-based offerings of Theo’s, the diversity and potential for industry impact were evident.
The aftermath of the Pitch Slam left a resonant buzz throughout the expo, a buzz that Publicity For Good is keen to harness. Under the guidance of Heather Holmes, PFG is on a relentless quest to elevate emerging stars in the CPG sector, offering them a voice and a platform to reach unprecedented heights. Their commitment to purpose-driven brands has not only redefined PR in the food, beverage, and beauty industries but has also helped over 200 clients like Nutpods and Flying Embers achieve significant milestones.
Publicity For Good, founded by the dynamic Heather DeSantis, has become a beacon for brands aiming to make a difference. Recognized with numerous awards, including the Bulldog PR Awards Gold Small Agency of the Year in 2019 and O’Dwyer’s Best PR Firm for CPG Brands in 2020, PFG’s dedication to social good is unwavering. Their approach is not just about visibility but about fostering growth, influence, and meaningful impact.
As the Natural Products Expo West 2024 continues to unfold, Publicity For Good stands at the forefront, ready to champion the next big name in the CPG world. Their journey is a testament to the power of purpose-driven branding and the endless possibilities that emerge when innovation meets social responsibility. For emerging brands looking to make their mark, PFG offers not just a service, but a partnership in achieving greatness.
Published by: Martin De Juan
