In the world of startups, success often intertwines with the individual stories of determination, resilience, and the ability to overcome challenges. Alex Sherman, the CEO of YS Horizon, a startup consulting agency, exemplifies these qualities as he navigated through the highs and lows of his entrepreneurial journey.
Educational Foundation: Defying Conventions
Sherman’s educational foundation began at the Higher School of Economics in Moscow, where he pursued a degree from 2009 to 2014. Despite receiving teachings that urged him not to stand out from the crowd and to follow a conventional path, Sherman chose a different route. Armed with a Flutter Certificate in Computer Software Engineering obtained in 2022, he embarked on a journey to challenge the limitations imposed by societal norms.
Growing up in a close-knit family, Sherman’s early exposure to TV and the internet fueled his dreams beyond the constraints set by his parents. His passion for standing out and pursuing what he loved became evident during high school, where he excelled in academics, math Olympiads, theater, and even poetry.
Entrepreneurial Spirit: “Le Chat Production” and Beyond
The turning point in Sherman’s entrepreneurial journey occurred in his first year of college when he founded “Le Chat Production,” an Event Management company. Despite early success, he faced adversity when the university requested the closure of his venture to avoid competition. Undeterred, Sherman joined the Army and later experienced a second enlightenment while working in an IT company. Realizing he could run a similar operation independently, he ventured into entrepreneurship once again.
Alex Sherman is a multifaceted individual with a diverse portfolio. He serves as the CMO at Subscrible, founder and CEO of trainer42, General partner at YS Horizon, and holds strategic advisory roles in various ventures. His entrepreneurial spirit shines through his involvement in startups like Toy. Stream, JumpED, Swap Wallet, and more.
YS Horizon: Navigating Startup Complexities
Currently, as the CEO of YS Horizon alongside co-founder Edgar Yanichev, Sherman is channeling his vast experience into helping early-stage startups navigate the complexities of the business world. YS Horizon offers a unique blend of services, including Market Research, Pitch Decks, and Strategic Consulting Support, catering to Venture Funds, Angel Investors, Startup Founders, and C-level management.
What sets YS Horizon apart is its individualized approach to consulting. Recognizing that each startup is unique, the agency tailors its services to meet the specific needs of its clients. More than just a consulting firm, YS Horizon, created by founders for founders, aims to provide a fresh perspective on startup hacks and business tips.
In essence, Alex Sherman’s journey from founding “Le Chat Production” to leading YS Horizon showcases the resilience needed for startup success. His wisdom, gained through experience, is now being shared with the next generation of entrepreneurs, helping them navigate the challenging yet rewarding path to building successful startups.
Published By: Aize Perez
