To build an empire out of his practice, a surgeon needs skill, dedication, and business acumen. Crucial foundations include the expertise to provide quality care and results, the drive to continuously improve and expand, and the entrepreneurial will to dynamically grow a business.
Strong communication proficiency and social media presence are also essential plusses nowadays. Reaching a wider audience and establishing trust with potential patients almost always begins online.
With over 15 years of experience, Dr. Patrick Hsu has been making waves in the field of plastic surgery. He is a board-certified plastic surgeon and reconstructive microsurgeon, specializing in cosmetic surgery of the breast and body, and also reconstruction for breast cancer survivors.
Born and raised in New York and New Jersey, Dr. Hsu had a strong work ethic instilled in him from a very young age. He saw how hard his parents worked to provide for their family and channeled those habits into completing medical school, graduating as the president of his class with the highest honors and distinction.
He has made Houston, Texas his home since 2003. He has built a practice that’s become renowned in the area and beyond, becoming recognized for his expertise in Brazilian Butt Lifts (BBLs).
BBLs are a procedure with the highest mortality rate of any cosmetic surgery. Despite his high success index, he has strived to remain humble, attributing his success to his patients and the similarly hard-working medical professionals on his team.
For his popularity with the BBL clientele and cosmetic surgery field, he has been featured in media outlets, including The New York Times. These stories in the press have imbued him with greater visibility, reflected in how his patient base has swelled tremendously.
In 2013, Dr. Hsu established Memorial Plastic Surgery (MPS), a facility catering to quality care and results for patients from all walks of life. Within a couple of years, the practice grew to include a group of prominent plastic surgeons. And over the next three years, MPS’ satellite location in Clear Lake, Webster, Texas, will expand to serve more patients in the greater Houston area.
MPS has now tripled in size. Today, it’s recognized as one of the top plastic surgery practices in the US. Its client base includes both local and high-profile patients who fly in from around the world.
Dr. Hsu also launched the Memorial Ambulatory Surgery Center and Hedwig Recovery Suites in order to create a full-service, state-of-the-art medical facility. The Memorial Ambulatory Surgery Center and Hedwig Suites serve patients in Houston, providing easy access to diagnostic, surgical, and post-operative care.
Dr. Hsu’s ultimate goal is to have a lasting and meaningful impact in his chosen field. His desire is to change as many lives as possible for the better. He does this daily, not just by providing patients with the best possible results, but also through an experience where patients feel safe and cared for, from start to finish.
His success is a testament to his hard work and determination. But beyond his professional accolades, Dr. Hsu’s active efforts on social media, particularly Instagram, to share educational content go beyond just taking people through what to expect.
With before-and-after photos of his patients’ results and clear explainers, he has an online presence that allows potential patients to see the skill and expertise that is needed for a successful procedure. Whether it’s a BBL or reconstructive breast surgery, he arms his followers with a range of practical information they can base their decisions on, or at least enable them to ask smart questions. These all lead to a state of clarity about their own cosmetic surgery goals.
His Instagram account also showcases his patients’ satisfaction through positive reviews. No doubt, it’s an excellent resource for those interested in learning more about what to expect before, during, and after the surgery. But the posts about non-surgical procedures and treatments are also a place to window shop virtually for alternatives. That’s in case potential patients aren’t ready for surgery yet, maybe want to enhance their surgery results, or simply get a clearer picture of what it’s all about.
Through a combination of social media and entrepreneurial savvy, commitment to providing quality care, and beautiful results honed from both skills and experience, Dr. Hsu has built his practice from humble beginnings into a plastic surgery empire.
Through MPS, Dr. Hsu has been able to provide people with top-notch surgical care, and through Memorial Ambulatory Surgery Center and Hedwig Recovery Suites, he and his team of elite surgeons have created a full-service, state-of-the-art medical practice.
