New Identity Reflects Expanded Commitment to Sustainability, Fair Trade, and Social Empowerment
St. Paul, MN., (April 2025) – Dignity Coconuts, a well-regarded leader in ethical coconut-based products, has officially rebranded as Dignity Made. This strategic evolution signals a broader vision: to go beyond premium coconut goods and support transformative change for vulnerable communities and the environment through sustainable sourcing, fair trade practices, and community empowerment initiatives in the Philippines.
Since its founding in 2010, Dignity Coconuts built its reputation through its signature centrifuge-extracted coconut oil, sourced directly from Filipino farming communities. With the company’s growth into new categories like skincare, the rebrand to Dignity Made better aligns with this expansion — while keeping its core mission a priority.
The rebrand also introduces a new tagline that reflects the heart of the company’s mission: “Better for You, Better for All.” Every Dignity Made product aims to be better for you thanks to years of dedication to quality and purity. And it’s better for all because of the measurable positive impact on the farmers, makers, and communities involved in every step of the process.
Strengthening Ethical Foundations
Under the new name, Dignity Made reinforces its commitment to ethical sourcing by building direct trade partnerships with coconut farmers. As a verified member of the Fair Trade Federation, the company adheres to rigorous standards for fair labor practices, promoting transparency and accountability across its supply chain. By bypassing traditional middlemen, Dignity Made helps ensure that farmers receive fair wages and access to critical resources that support sustainable agriculture.
Combating Poverty and Exploitation
At the heart of Dignity Made’s mission is the perspective that business can be a meaningful tool to address the root causes of poverty and human trafficking. That’s why the company prioritizes education, financial literacy programs, and meaningful employment opportunities within its partner communities. These initiatives seek to empower vulnerable populations — particularly women — to achieve economic independence and mitigate the risks of exploitation by traffickers.
To date, Dignity Made has contributed to improving livelihoods for over 200 families, creating jobs, and providing training that helps disrupt the cycle of poverty and exploitation. Unlike charity models, Dignity Made’s for-profit approach aims to make these impacts sustainable and scalable.
For more details on Dignity Made’s mission and offerings, visit dignitymade.com.
About Dignity Made
Dignity Made is a purpose-driven brand focused on transforming lives through its ethical and sustainable coconut-based products. Founded with a vision that extends beyond commerce, the company works to create a ripple effect of positive change by placing people and the planet at the heart of its operations. It prioritizes direct trade partnerships, working closely with coconut farming communities in the Philippines to support fair wages and improve access to vital resources. This approach helps empower individuals economically while contributing to stronger communities through resilience and self-sufficiency. Dignity Made goes beyond product quality, advocating for social impact through education, financial literacy, and employment opportunities that seek to uplift vulnerable populations. Simultaneously, it focuses on environmentally responsible practices, from producing high-quality coconut oil to exploring zero-waste initiatives that aim to utilize every part of a coconut, from the shell to the husk fibers. With every jar sold, Dignity Made strives to leave a lasting legacy of fairness, empowerment, and stewardship, demonstrating that business can be a force for positive good for both humanity and the earth.
Press Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
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Published by Joseph T.
