By: One World Publishing

In the ever-evolving digital landscape, search engine optimization (SEO) remains a vital component of success for businesses looking to establish a strong online presence. Damon Burton, a best-selling author and president of SEO National, has become a trailblazer in the SEO industry. With nearly two decades of experience, Burton has not only mastered the art of optimizing search engine rankings but has also built an agency that helps businesses worldwide boost their visibility online.

Having served a diverse array of high-profile clients—ranging from Inc. 5000 companies to large eCommerce brands—Burton’s expertise has made him a recognized name in the SEO world. Now, he’s taking his expertise even further by launching Optimize Live, an event aimed at providing actionable SEO training and insights to both businesses and fellow SEO agency owners. As Burton aims to solidify his status as the go-to face of SEO, his journey and mission are inspiring both entrepreneurs and SEO professionals alike.

A Journey Rooted in Transparency and Expertise

Damon Burton’s entrance into the SEO world began nearly 20 years ago when he recognized the growing importance of online visibility. As businesses started shifting to the digital world, it became apparent that SEO could make or break a company’s success. Burton, driven by his passion for helping businesses grow, founded SEO National in 2007. His approach from the start has been centered around transparency—something that sets him apart from many in an industry that can often be opaque or overly technical.

SEO National’s unique edge comes from Burton’s focus on long-term, sustainable SEO strategies, rather than quick-fix solutions. He has consistently delivered results without relying on paid ads, an approach that reflects his belief in the power of organic growth. This authenticity has earned him the trust of clients across the globe, as well as the reputation of being an industry leader who truly understands the intricacies of SEO.

Over the last 17 years, Burton has worked with high-profile clients including Russell Brunson, the Utah Jazz retail division, Dan Kennedy’s Magnetic Marketing, Rockwell watches, Shark Tank-featured businesses, and recently, Tony Robbins. These household names reflect the caliber of SEO work Burton delivers, but what sets him apart even further are his favorite success stories—those of small businesses. From mom-and-pop operations working out of their kitchens or garages to growing into large warehouse operations, Burton has helped many of these businesses achieve in one month what they previously accomplished in a year.

Optimize Live: Empowering SEO Professionals and Business Owners

While Damon Burton has made a name for himself through his own business success, he’s now looking to empower others in the industry. This year, Burton launched Optimize Live, an SEO training event designed to offer in-depth, actionable insights into SEO strategies, helping attendees refine their skills and optimize their business processes. Set to take place on September 12 and 13, 2024, the event will be hosted in-person in Utah, and also via Zoom, making it accessible to participants from around the globe.

Interestingly, a significant portion of those who have already signed up for Optimize Live are not just entrepreneurs but fellow SEO professionals. Burton explains that many agency owners are not confident in their SEO processes or their standard operating procedures (SOPs). Optimize Live is not just about basic SEO education—it’s about providing advanced training that helps professionals at all levels optimize their own agencies and businesses.

Burton’s goal with Optimize Live is to create a community of like-minded individuals who are committed to mastering the art of SEO. Through this event, attendees will not only gain access to expert knowledge but will also have the opportunity to network with others in the industry, share ideas, and collaborate on future projects. For Burton, this event is a stepping stone toward his long-term goal of becoming the go-to face of SEO training and expertise.

The Future of SEO and Damon Burton’s Vision

Looking ahead, Damon Burton is determined to continue growing his influence in the SEO world. His ambitions extend beyond running a successful agency—he envisions himself as the key figure in SEO education, helping thousands of businesses and agencies master the intricacies of search optimization. Burton’s transparency, paired with his extensive experience, positions him uniquely to achieve this goal.

SEO is a constantly evolving field, and those who fail to keep up with the latest trends and techniques risk falling behind. Burton understands this better than most, which is why he is so committed to sharing his knowledge and expertise with others. Whether through his best-selling SEO book Outrank or through Optimize Live, Burton’s mission is clear: to help businesses and agencies optimize their strategies for long-term success.

By attending Optimize Live, participants will learn directly from someone who has built an SEO empire from the ground up. Burton’s nearly two decades of hands-on experience working with a variety of clients, from small businesses to globally recognized brands, aims that attendees will receive actionable insights that can transform their approach to SEO.

Damon Burton’s journey from starting SEO National to becoming a best-selling author and launching Optimize Live is a testament to his dedication to excellence. His nearly two decades of experience, paired with a commitment to transparency and authentic growth, make him a true leader in the SEO industry.

For business owners, SEO professionals, and anyone looking to take their digital presence to the next level, Optimize Live is an invaluable opportunity. Burton’s event offers more than just training—it provides a roadmap to success that is grounded in real-world experience and proven strategies. Whether you’re looking to refine your SEO knowledge or optimize your agency’s processes, Optimize Live is the place to be.

Learn SEO live on September 12 & 13, 2024, and consider joining Damon Burton virtually via Zoom for two days of expert insights and training. To learn more and schedule a detailed discussion, visit OptimizeLive.com.

Published by: Nelly Chavez