CEO Weekly
No Result
View All Result
  • Business
  • News
    U.S. authorities remove Covid testing requirement for travelers

    U.S. authorities remove Covid testing requirement for travelers

    National parks, public lands subject to ban on single-use plastic products, Interior Department says

    National parks, public lands subject to ban on single-use plastic products, Interior Department says

    As sea level rises, coastal communities will be forced to relocate, says U.K. Environment Agency

    As sea level rises, coastal communities will be forced to relocate, says U.K. Environment Agency

    Emotion flows out actor Matthew McConaughey in White House speech

    Emotion flows out actor Matthew McConaughey in White House speech

    Boston Celtics stun Warriors after reversing game with a wide lead in Game 3, 116-100

    Boston Celtics stun Warriors after reversing game with a wide lead in Game 3, 116-100

  • Politics
    Fed Governor willing to increase rates above ‘neutral’ level to curb inflation

    Fed Governor willing to increase rates above ‘neutral’ level to curb inflation

    ‘Tonight, I ask the nation to pray for them,’ Biden sympathizes with victims’ families, call for stricter gun laws

    ‘Tonight, I ask the nation to pray for them,’ Biden sympathizes with victims’ families, call for stricter gun laws

    Deportation Plan for Asylum Seekers Delayed

    UK’s Deportation Plan for Asylum Seekers Delayed

    Threatening the Lives of Election Officials, a Texan Man is Charged

    Threatening the Lives of Election Officials, a Texan Man is Charged

    Biden’s Vaccine Mandate for Federal Employees is Rejected by a Federal Court

    Biden’s Vaccine Mandate for Federal Employees is Rejected by a Federal Court

  • Leadership
    Emotional Intelligence is the Secret to Leadership in Times of Crisis

    Emotional Intelligence is the Secret to Leadership in Times of Crisis

    Prince William

    Prince William called on citizens to ‘preserve and protect the planet’

    Team Made Real Estate Proves that Teamwork Does Make the Dream Work

    Team Made Real Estate Proves that Teamwork Does Make the Dream Work

    Morgan Stanley CEO Wants Employees Back by Labor Day

    Morgan Stanley CEO Wants Employees Back by Labor Day

    NBA Champion Horace Grant & City Council Candidate Prince Rav Yisrael Pledge  $10,000 to Sparta Charities

    NBA Champion Horace Grant & City Council Candidate Prince Rav Yisrael Pledge $10,000 to Sparta Charities

  • Entertainment
    Art by Francesco Francavilla

    The Witches of Riverdale May See Hints of the Comic Series Afterlife with Archie

    Keith Ross Nelson Entertaining Audiences Globally with His Unique Comedy Style

    Keith Ross Nelson Entertaining Audiences Globally with His Unique Comedy Style

    Keith Ross Nelson Shares His Journey as a Comedian and Actor and How Perseverance Preserved Him

    Keith Ross Nelson Shares His Journey as a Comedian and Actor and How Perseverance Preserved Him

    Dwayne Johnson will star in new DC film, ‘Black Adam’

    Dwayne Johnson will star in new DC film, ‘Black Adam’

    Johnny Depp expresses thanks on TikTok

    Depp expresses thanks on TikTok, to ‘move on’ following trial

  • Lifestyle
    Versace and Cher collaborate for Pride Month, calls project ‘Chersace’

    Versace and Cher collaborate for Pride Month, calls project ‘Chersace’

    Football star Jude Bellingham shares his experiences with racism

    Football star Jude Bellingham shares his experiences with racism

    At-Home Covid Tests: What is it and How to Use it?

    At-Home Covid Tests: What is it and How to Use it?

    Japan’s Anti-Procrastination Cafe

    Japan’s Anti-Procrastination Cafe Wants to Help Writers Catch Deadlines

    Student photographer captures cultural treasures in the Netherlands

    Student photographer captures cultural treasures in the Netherlands

  • Contact Us
No Result
View All Result
CEO Weekly
No Result
View All Result
Home Company

Controversial PR agency, Baden Bower, is closer to becoming the world’s most unique pr firm

Shaun Evans by Shaun Evans
June 13, 2022
in Company
Controversial PR agency, Baden Bower, is closer to becoming the world’s most unique pr firm
Share on Facebook

Adrian John Ignacio isn’t new to the world of highly competitive PR & marketing agencies. Today he leads global PR agency, Baden Bower, and was formerly a journalist and writer for leading publications in his hometown. It’s an impressive career trajectory and his pr firm, Baden Bower, is truly unique in what it delivers.

Ignacio found his success taking a tailored approach to assisting smaller brands build their profile from scratch while gaining national momentum. More specifically, he opened the door for companies all over the world, including developing economies, to access global markets by building trust and credibility on leading news sites from London to New York, while helping them stay relevant to their target market at the same time.

As the world of business goes though, not everything is smooth sailing. Today Ignacio reflects on how his agency scored the biggest win in its history.

Started from the bottom, now we’re here

Ignacio says ”Google Ads was always an area of fascination for me, but the one experiment that always succeeded when I optimized a campaign was incorporating trust and credibility factors onto a landing page.” 

“Sometimes, with a few logos of news sites, I could achieve a 2x increase in conversion rate,” he continued. 

And how did he achieve the PR placements? Ignacio managed to earn top media placements through data driven publicity, analyzing trends to create statistically significant conclusions about various topics that he could attach to businesses he managed.

“Going head to head with other agencies that were much bigger than us, and beating them was something that always thrilled me. The adrenaline rush is unrivaled.”

“Fast track to 2022 and Baden Bower has helped over 1,000 small to medium brands create awareness among their audience,” he says.

Weathering a global economic storm

Launching a new business in an established industry is never smooth sailing even at the best of economic times. At the worst of times, say during a global pandemic, the challenges can be so dire that businesses could shut up shop in mere months. 

Baden Bower launched with hyper-growth by offering something different. 

“When Covid-19 hit, we saw a migration of clients away from traditional publicists to our unique model, which is guaranteed publication of news stories without pitching in the traditional sense,” he says.

Ignacio knew he was onto a winner as the firm won clients in 9 different countries in its first quarter.

“If we didn’t change the paradigm of charging customers a retainer, with no guarantee of performance, we would be in the red ocean of pr firms swimming in a race to the bottom.”

“We pioneered a unique pay per story model and started reaching out to a variety of industries that might be benefitting from Covid and lockdown – such as e-commerce brands. Our proven technique of landing guaranteed publicity on global news sites, coupled with my knowledge of landing page optimization, enabled our first clients to double their sales and halve their cost of conversion.”

It was this quick thinking that allowed Baden Bower to achieve consistent double digit CAGR and bought Ignacio some time to adjust to the new economic climate. It was also a move that came with its own risks.

“The biggest risk we took was relying solely on our performance, rather than contractually sticking clients with lock-ins. The pay off worked however. I have never enjoyed such rapid growth in any company I’ve been associated with. And our clients are delighted with the immediacy of the results and the speed in which a news story about their brand gets published in mainstream media.”

Success becomes addictive

With the darker days of the pandemic behind them, there’s only reflection left when it comes to seeing how far Baden Bower has come against insurmountable obstacles.

If Ignacio could repeat his journey, what would be the one thing he’d do differently?

“I would have started Baden Bower 10 years ago,” he says.

“Even though there is nothing inherently broken with traditional pr firms, they don’t deliver as often as they claim. Clients are often stuck paying monthly fees with few results. I knew this wasn’t an optimal model for most companies.”

Baden Bower is a pr agency with strong capabilities in press relations and guaranteed editorial coverage for companies and brands in any vertical. It is the leading global PR agency with a specialization in guaranteed placement of news stories across internationally recognized news brands. 

Previous Post

Amazon CEO Dave Clark will relinquish post in July

Next Post

Outsourcing is the key to saving companies from the worst of the upcoming global recession, says BruntWork CEO Winston Ong. 

Shaun Evans

Shaun Evans

Shaun Evans is the Head Writer of CEO Weekly. He has worked alongside CEOs and Business Owners throughout his entire career and has dealt with Business and Legal News during this journey. He is well-versed in digital operations and social media which makes him an effective campaign manager for personal brands.

Next Post
Outsourcing is the key to saving companies from the worst of the upcoming global recession, says BruntWork CEO Winston Ong. 

Outsourcing is the key to saving companies from the worst of the upcoming global recession, says BruntWork CEO Winston Ong. 

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent News

Chris Sheng Revolutionizes the B2B Sales and Marketing Landscape by Removing the Need for Paid Advertising

Chris Sheng Revolutionizes the B2B Sales and Marketing Landscape by Removing the Need for Paid Advertising

July 1, 2022
‘Super Mentors’ by Eric Koester Argues That We Must Aim Higher for Mentors. But How?

‘Super Mentors’ by Eric Koester Argues That We Must Aim Higher for Mentors. But How?

July 1, 2022
Top 10 Self-Made Men and Women

Top 10 Self-Made Men and Women

July 1, 2022
Top Success Strategist Stacey O’Byrne on Utilizing Coaching to Help People Thrive and Uplevel

Top Success Strategist Stacey O’Byrne on Utilizing Coaching to Help People Thrive and Uplevel

June 30, 2022
Insight Memphis Media: The Remarkable Enterprise That Promotes Filmmaking and Champions Community Building

Insight Memphis Media: The Remarkable Enterprise That Promotes Filmmaking and Champions Community Building

June 30, 2022
Gareth Bale seals Real Madrid's victory against Liverpool in the 2017-2018 Champions League Final

Five-Time Champions League Winner Gareth Bale Joins Los Angeles FC

June 30, 2022
Art by Francesco Francavilla

The Witches of Riverdale May See Hints of the Comic Series Afterlife with Archie

June 30, 2022
Photo: Techspot

Sony Makes Its First Venture Into the PC Space with Its Inzone Monitors and Headsets

June 30, 2022
Starbucks' updated benefits leaves confusion among unionized employees about their inclusion

Unionized Starbucks Employees Still Unsure of Inclusion in the Company’s Updated Benefits

June 30, 2022
CEO of LEO International Payment System and shareholder of the IBOX BANK from Ukraine Alona Shevtsova describes the state of Ukrainian business during the war and the prospects for its development in Poland

CEO of LEO International Payment System and shareholder of the IBOX BANK from Ukraine Alona Shevtsova describes the state of Ukrainian business during the war and the prospects for its development in Poland

June 28, 2022
Bored & Hungry removes crypto payment and prices from menu following the market crashes

Crypto-Themed Restaurant Bored & Hungry Erases Cryptocurrency From Menus

June 28, 2022

Adrian John Ignacio isn’t new to the world of highly competitive PR & marketing agencies. Today he leads global PR agency, Baden Bower, and was formerly a journalist and writer for leading publications in his hometown. It’s an impressive career trajectory and his pr firm, Baden Bower, is truly unique in what it delivers.

Ignacio found his success taking a tailored approach to assisting smaller brands build their profile from scratch while gaining national momentum. More specifically, he opened the door for companies all over the world, including developing economies, to access global markets by building trust and credibility on leading news sites from London to New York, while helping them stay relevant to their target market at the same time.

As the world of business goes though, not everything is smooth sailing. Today Ignacio reflects on how his agency scored the biggest win in its history.

Started from the bottom, now we're here

Ignacio says ”Google Ads was always an area of fascination for me, but the one experiment that always succeeded when I optimized a campaign was incorporating trust and credibility factors onto a landing page.” 

“Sometimes, with a few logos of news sites, I could achieve a 2x increase in conversion rate,” he continued. 

And how did he achieve the PR placements? Ignacio managed to earn top media placements through data driven publicity, analyzing trends to create statistically significant conclusions about various topics that he could attach to businesses he managed.

“Going head to head with other agencies that were much bigger than us, and beating them was something that always thrilled me. The adrenaline rush is unrivaled.”

“Fast track to 2022 and Baden Bower has helped over 1,000 small to medium brands create awareness among their audience,” he says.

Weathering a global economic storm

Launching a new business in an established industry is never smooth sailing even at the best of economic times. At the worst of times, say during a global pandemic, the challenges can be so dire that businesses could shut up shop in mere months. 

Baden Bower launched with hyper-growth by offering something different. 

“When Covid-19 hit, we saw a migration of clients away from traditional publicists to our unique model, which is guaranteed publication of news stories without pitching in the traditional sense,” he says.

Ignacio knew he was onto a winner as the firm won clients in 9 different countries in its first quarter.

“If we didn’t change the paradigm of charging customers a retainer, with no guarantee of performance, we would be in the red ocean of pr firms swimming in a race to the bottom.”

“We pioneered a unique pay per story model and started reaching out to a variety of industries that might be benefitting from Covid and lockdown – such as e-commerce brands. Our proven technique of landing guaranteed publicity on global news sites, coupled with my knowledge of landing page optimization, enabled our first clients to double their sales and halve their cost of conversion.”

It was this quick thinking that allowed Baden Bower to achieve consistent double digit CAGR and bought Ignacio some time to adjust to the new economic climate. It was also a move that came with its own risks.

“The biggest risk we took was relying solely on our performance, rather than contractually sticking clients with lock-ins. The pay off worked however. I have never enjoyed such rapid growth in any company I've been associated with. And our clients are delighted with the immediacy of the results and the speed in which a news story about their brand gets published in mainstream media.”

Success becomes addictive

With the darker days of the pandemic behind them, there’s only reflection left when it comes to seeing how far Baden Bower has come against insurmountable obstacles.

If Ignacio could repeat his journey, what would be the one thing he’d do differently?

“I would have started Baden Bower 10 years ago,” he says.

“Even though there is nothing inherently broken with traditional pr firms, they don’t deliver as often as they claim. Clients are often stuck paying monthly fees with few results. I knew this wasn’t an optimal model for most companies.”

Baden Bower is a pr agency with strong capabilities in press relations and guaranteed editorial coverage for companies and brands in any vertical. It is the leading global PR agency with a specialization in guaranteed placement of news stories across internationally recognized news brands. 

No Result
View All Result
  • Business
  • News
  • Politics
  • Leadership
  • Entertainment
  • Lifestyle
  • Contact Us

© 2022 CEO Weekly. All Rights Reserved

CEO Weekly

Follow us

© 2022 CEO Weekly. All Rights Reserved

A News Anchored Network Publication

Terms and Conditions
Privacy Policy
CEO Weekly

© 2021 CEO Weekly. All Rights Reserved

A News Anchored Network Publication

Terms and Conditions
Privacy Policy