Changing the Future of Media Distribution and Buying with MILC’s Mediaverse

Image commercially licensed from: https://unsplash.com/photos/people-using-phone-while-standing-qZenO_gQ7QA
Image commercially licensed from: https://unsplash.com/photos/people-using-phone-while-standing-qZenO_gQ7QA

Everyone knows the terms technology and content creation. Find anyone between the ages of 2 and 82, and they can go into detail on their favorite YouTube channel or social media platform. These overarching umbrella terms are easy enough to understand, but what about the little intricacies that make them what they are? Bring in terms like web3 and metaverse, and you have a 30-year-old asking if you’re talking about a superhero movie. 

At the end of the day, most people know what they like and where to find it, but as technology continues to advance and more and more streaming services come into play, it will get significantly harder for consumers to find the content they love, let alone afford it.

This is where MILC comes in. MILC stands for Media Industry Licensing Content. It’s a platform that provides a new dimension for the media industry, teleporting media to web3. This platform was developed with content creators and their customers in mind and could change the media world in a positive and sustainable way.  

With the possibilities of today’s blockchain and artificial intelligence (AI) technologies, viewers will have an entirely new experience and the chance to participate in the valuable global media system. MILC is the only existing social community platform with its own metaverse, and it bridges the gap between content producers and the audience, which is truly at the heart of the entire platform. 

What It Is

Chances are, you’re that 30-year-old mentioned above that doesn’t quite understand web3, metaverse, or even what MILC is providing with their interactive Mediaverse platform. Essentially, MILC is the future of internet, entertainment, media, content creation, and e-commerce all rolled into one platform, and it’s here now.

The issues many are starting to face with the over-abundant, over-priced streaming services are only going to get worse, and instead of waiting for that time to come, MILC solved the problem before it really even became one. They are the leading force for 3D media and entertainment, and they have made their users’ online experience more realistic and more enjoyable than ever before. The platform provides its users with new opportunities, experiences, and interactions that were previously only available in video games.  

They are providing one space for all media companies to place their content, whether it’s music, movies, or anything else, as well as all merchandise. They provide a free marketplace for digital products and lifestyle services. The pretty bow on top? Users of the platform aren’t treated like products like they are everywhere else, there is no personal information sold, nor targeted ads, and they not only get a say in the content they receive, but digital personalities get rewarded 50% of platform revenue.

Why It Stands Out

There are three lenses through which you can view the value of Mediaverse—media professional/content creator, viewer/consumer, and investor.

From a media professional’s point of view, MILC provides an easy, hassle-free platform by offering the opportunity to evade complicated licensing procedures entirely. They cut out the need for middlemen and physical trade fairs, instead offering a digital marketplace for professional producers and content buyers. 

The audience and investors will get the opportunity to directly interact with producers through a governance front-end, which benefits everyone. Producers get to conduct direct and easy market research before publishing a new movie and by voting/evaluating early script drafts, casting proposals, etc., producers will know in advance whether a movie can succeed. This is the current gap between content producers and audiences that MILC is so passionate about bridging. 

“We are going to take our audience on that creative journey, they are on the team of creating that movie. It takes 2-3 years to create a movie. It is a wonderful time to get the community involved and become your fans because they are part of it. This makes producers really strong because they have buy-in,” said the creators.

Both the audience and the producers are offered an exciting opportunity of a lifetime, working together in ways that were never an option before. This cuts out any wondering about what the audience wants and, likewise, wondering if the content is going to live up to your own expectations.

Better Than the Rest

Everything on the internet these days seems a little too good to be true, and that might be what you are thinking about Mediaverse by MILC. The best aspects of the platform aren’t the 3D experience, the free marketplace, the MLT tokens, or even the opportunity to have a say in the content being produced. The best part is the value that is placed on the customer, the community-like atmosphere and everything that entails.

”If we want to do business with them, then we have to do business for them. Because our community is more to us. It is about gathering in the metaverse and making it a place they want to stay,” said Hey, founder of MILC. 

The community experience that the platform provides is one you won’t find anywhere else. Whether you’re interested in TV, gaming, news, film, or content creation, the platform provides the ability to interact and engage with communities of similar interests.

It truly is the one-stop shop for all of your online needs. The days of splitting your time between three different streaming services to stay up to date on your shows, subscribing to multiple ad-free music providers to listen to your favorite artists, or juggling your many online community boards is over.

The future is here and it’s waiting to make your life less stressful while saving you both time and money. Join the millions of others in the Mediaverse and find the content and community you’ve been looking for.

Why MILC is Different

Mediaverse from MILC Platform will be an entirely new combination of virtual reality, blockchain technology, and artificial intelligence, providing its users with an experience they could previously only dream about. 

There are three lenses through which you can view the value of MILC—media professional/content creator, viewer/customer, and investor. 

From a media professional’s point of view, MILC provides an easy, hassle-free platform by offering the opportunity to simplify complicated licensing procedures. They cut out the need for middlemen and physical trade fairs, instead offering a digital marketplace for professional producers and content buyers. 

The audience and investors will get the opportunity to directly interact with producers through a governance front-end, which benefits everyone. Producers get to conduct direct and easy market research before publishing a new movie, and by voting/evaluating early script drafts, casting proposals, etc., producers will know in advance whether a movie can succeed. This is the current gap between content producers and audiences that MILC is so passionate about bridging. 

“We are going to take our audience on that creative journey, they are on the team of creating that movie. It takes 2-3 years to create a movie. It is a wonderful time to get the community involved and become your fans because they are part of it. This makes producers really strong because they have buy-in,” said the founders of MILC.

Both the audience and the producers are offered an exciting opportunity of a lifetime, working together in ways that were never an option before. This cuts out any wondering about what the audience wants and, likewise, wondering if the content is going to live up to your own expectations. 

Safety of the Platform

Everything on the internet these days seems a little too good to be true, and that might be what you are thinking about MILC. The best aspects of the platform aren’t the 3D experience, the MLT tokens, or even the opportunity to have a say in the content being produced. The best part is the value that is placed on the customer, the community-like atmosphere and everything that entails. 

”If we want to do business with them, then we have to do business for them. Because our community is more to us. It is about gathering in the metaverse and making it a place they want to stay,” says Hendrik.

Nobody will want to stay if their personal information is getting sold to advertising companies or if the platform is riddled with scammers. Social media platforms are notorious for selling their user’s data for the purpose of targeted ads, and many blockchain networks are decentralized, which allows for anyone, regardless of their intentions, to participate.  

“We don’t follow that idea of decentralization. We really have to protect our users and keep scammers out. We police and help our users,” they said. “Data protection is so important. Who makes sure you can participate without getting lost or marked?” 

This might all sound new to you, and in a way it is, but as Eugen says, “It’s not really new, but what is new is we treat users differently.”

As advanced as this may already seem, MILC is just getting started and plans to offer even more industry-breaking opportunities. In the future, the MILC platform will offer content owners the opportunity to easily provide their content to a global market. Whether you’re a content creator, an investor, or just a consumer, you should consider stepping into the future with MILC.

About MILC

Hendrik Hey is the founder of MILC (Media Industry Licensing Content), a blockchain-based content licensing company aimed at democratizing the content media buying and distribution industry. MILC is a sister company of European media giant Welt der Wunder, which Hey also founded more than 25 years ago. For more information about how MILC empowers content creators in web3, please visit https://www.milc.global

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