We have come a long way, where brands are going beyond shelves and taking over the legacy with its significant influence. We came across one such trailblazer in the wellness industry – Angela Zeng, Founder, and CEO of Karviva, has forged a path of resilience and innovation. Drawing from her childhood passion for Traditional Chinese Medicine and facing the challenges of the fiercely competitive market, Angela shares invaluable advice that shaped her journey to success.
Angela’s journey in the CPG market has been no cakewalk as she navigated through the intense competition fueled by powerful legacy brands. The war for shelf space is not always won by quality alone but often by the resources backing a brand. Angela’s advice to her younger self serves as a testament to her unwavering spirit: “Be brave, don’t let others’ judgments take over your willpower. Be a good learner and listener, work hard, and believe in yourself and those you serve.”
This philosophy, rooted in resilience and a positive attitude, encapsulates Angela’s approach to challenges. She recalls a wise lady she met at an online art shop who shared a profound insight – when faced with life’s lemons; it’s up to you to turn them into tasty lemonade or dwell on their sourness and bitterness. Angela’s journey with Karviva reflects a constant determination to transform challenges into opportunities.
From a young age, Angela was captivated by Traditional Chinese Medicine. This early fascination laid the foundation for her mission with Karviva – providing the world with organic and non-GMO antioxidants, Prebiotic Fiber, clean protein, and nutritious ingredients through delicious and healthy juices. Her journey from a little girl enamored with herbal science to a titan in the CPG market is a testament to the power of passion and persistence.
In a market where resources often dictate success, Angela’s advice to be a good learner and listener has been crucial. Karviva’s success isn’t just about quality products but also about understanding the market dynamics, listening to consumer needs, and adapting to industry trends. Angela’s ability to navigate the challenges of the CPG market showcases her expertise as a leader who doesn’t just survive but thrives in adversity.
The shift in attitude, as Angela suggests, is pivotal. In the competitive CPG landscape, where giants dominate, Angela’s positive mindset has propelled Karviva to new heights. Her belief in the transformative power of a positive attitude resonates not just in her advice but in the very ethos of Karviva – turning challenges into opportunities, lemons into lemonade.
Six years since its inception, Karviva has grown exponentially, reaching 16 states and securing placements in over 1,000 stores. Angela’s dedication to sustainability, community support, and natural healing has earned her recognition from esteemed institutions, including the Women’s Business Development Center, St. Louis Business Journal, and the Lieutenant Governor of Missouri.
Angela’s journey is a testament to the transformative power of determination, positivity, and a love for what you do. Her ability to thrive in the competitive CPG market, overcome hurdles, and make a positive impact on global wellness positions her as a titan in the industry.
As Angela continues to lead Karviva into the future, her advice to her younger self remains embedded in the brand’s DNA – be brave, be a learner, and turn life’s lemons into something extraordinary. In every bottle of Karviva, there’s not just a refreshing beverage but a story of resilience, determination, and the sweet taste of success.
Published by: Martin De Juan
