By: Chelsea Robinson
VANCOUVER, BC — July 11 2025 — Zero-click search now rules the web. Similarweb’s 2025 index shows that 69 percent of Google queries end without a traditional click, while generative answer engines such as ChatGPT, Claude, and Perplexity siphon off much of what remains. In this new reality, a well-engineered press release can outperform a thousand-word blog—but only if it is built for both humans and AI crawlers.
That is the niche carved out by Grow Wild Agency, headed by co-founders Kaden Ewald and Jasmine Bayani. Ewald serves as Partner, Head of Marketing Strategy & System Engineering, marrying creative direction with the complex science of technical SEO. Bayani is a Partner and Head of Systems & Automation, architecting the proprietary pipelines that turn each announcement into evergreen search equity. Their five-person crew—rounded out by a data scientist, a writer-developer hybrid, and an earned-media strategist—runs on a mantra: automate everything repeatable, obsess over everything strategic.
Small Footprint, Massive Leverage
Ewald’s dual remit fuses story craft with code. His strategy desk surfaces trending narratives, while his system-engineering playbook codifies them into repeatable workflows. Bayani then translates those workflows into software: live SERP scrapers, vector databases, and GPT-4o agents that slot perfectly into the team’s drafting environment. “Velocity is our unfair advantage,” Ewald says. “Marketing strategy and system engineering share one goal—move faster than the algorithm.””
Their stack ingests Google SERP data, chatbot logs, and social pulses in real time, clustering intent phrases such as “list products in ChatGPT Shopping” and “newsroom GPTBot control.” Those clusters feed a guided creative brief that writers can follow without guesswork.
Robots.txt: Invisible but Indispensable
A critical line item in every brief is the robots.txt directive set. AI crawlers can vacuum a site in seconds; letting the right bots in—and the wrong ones out—protects both bandwidth and compliance. Grow Wild supplies tailored how-tos for each major agent.
Bayani’s framework whitelists specific sections for AI Overviews while cordoning off thin or confidential content—so a press-release landing page is indexable, yet pricing pages remain private until launch day.
From Keyword Lists to Intent Maps
Legacy releases wedge three high-volume terms into boilerplate. Grow Wild replaces this with “intent maps” that answer entire conversations. A recent pet-tech announcement, for example, targeted nineteen micro-questions—from “how to sync SOC2 logs” to “AI pet feeder press-release SEO”—and earned 28 DA-60+ backlinks in under three weeks.
For a primer on the structure and on-page elements, see Press-Release SEO Premier Practices—a post Ewald and Bayani co-authored to codify headline length, NewsArticle JSON-LD, and anchor-text ratios.
Commerce Meets ChatGPT
E-commerce brands now battle for shelf space inside conversational assistants. Grow Wild’s pipeline, spearheaded by Ewald’s system-engineering playbook, connects product feeds to a GPT-4o agent that writes schema-rich blurbs and embeds them into releases. The walkthrough, ‘Steps to List Your Products in ChatGPT Shopping,’ is mandatory reading for client merchandisers.
Continuous Learning Loops
Every release is an experiment. Bayani’s reinforcement engine scores click-through rate, crawl speed, and backlink velocity, then feeds the data back into the template library. For twelve months, this loop has reduced the average first-Googlebot visit to 18 hours and increased long-tail capture by 74 percent.
When new keyword opportunities arise, the team relies on its Keyword Planning for SEO framework—also overseen by Ewald—which combines historical volume with six-month intent forecasts. “Static spreadsheets are dead,” he notes. “We retrain every week so clients rank the moment a question trends.”
Looking Ahead: Schema or Silence
Both partners believe AI engines will soon broker “answer-exchange deals,” granting premium placement to publishers who supply structured data. “If your announcement can’t be parsed, it can’t be promoted,” Bayani says. “Schema, accessibility, and crawler controls are the new PR fundamentals—and they live in our automation layer.”
Boost Your Authority
Brands ready to turn tomorrow’s announcement into evergreen authority can book a complimentary strategy session on Grow Wild’s homepage—Ewald and Bayani personally audit the first release.
Disclaimer: The views expressed in this article are those of the authors and do not necessarily reflect the official policy or position of Grow Wild Agency. The information provided is for informational purposes only and should not be construed as professional advice.
