By: Jay Feldman

In an age where digital noise drowns out meaningful conversation, Lyle Smith, the founder of Nymblesmith, a company that prides itself on crafting memorable brand stories and compelling content, introduces a beacon of clarity with his first book, “Why Yellow Matters.” This groundbreaking work is not just a book; it’s a manifesto for the power of meaning and the importance of asking “why?” in everything we do.

Established over a decade ago, Nymblesmith was founded on the belief that there was a better way to do business than the traditional big agency model. It was built on providing genuine expertise and honorable advice rather than just taking orders. Through its journey, Nymblesmith has developed unforgettable brand stories and special projects and ventured into the world of podcasts. “Why Yellow Matters” is the latest feather in its cap, embodying the company’s ethos and commitment to making things that truly matter.

At the heart of “Why Yellow Matters” is the idea that the things we find meaningful, the stories that resonate with us, and the words that touch us all have the power to communicate profound facts and feelings. Lyle Smith invites readers to delve into the significance of meanings, urging them to choose carefully and to question why things matter the way they do. According to Smith, this is the secret to making our messages, work, and lives matter more.

Jeff Simpson, Partner at Deloitte Consulting, praises the book for highlighting the importance of ideas in today’s world, which is often lost amidst the cacophony of soundbites and clickbait. “It’s the IDEAS that matter in this book,” Simpson notes, underscoring the book’s timely reminder of the value of thoughtful communication.

“Why Yellow Matters” is written for a broad audience, including writers, creatives, entrepreneurs, leaders, and anyone tasked with communicating something important. It’s a call to action for those seeking to convey their thoughts and ideas more effectively, making a case for taking the time to get things right. The book is built on the premise that while simplicity and ease are not the same, the former is essential for meaningful communication.

Lyle Smith’s “Why Yellow Matters” is more than just a book; it’s a guide to understanding the importance of meaning in our lives and our work. By focusing on the “why?” behind our actions and creations, Smith offers readers a pathway to making their endeavors more impactful. In a world where the easy answer often trumps the meaningful one, “Why Yellow Matters” stands out as a crucial resource for anyone looking to make their work and words matter more.

As Nymblesmith continues to challenge the status quo and push the boundaries of what it means to create meaningful content, “Why Yellow Matters” serves as a testament to the company’s mission and the power of asking the right questions. It’s a must-read for anyone looking to navigate the complexities of communication in the digital age, offering insights and strategies for making a lasting impact.

Published by: Martin De Juan