By: Jay Feldman This strategic investment marks a pivotal moment in Beyoung’s trajectory, signaling not just an injection of financial support, but a testament to the startup’s global potential and enhancing its omnichannel presence worldwide with ambitious plans to launch over 300 stores globally in the next three years. It said in the statement. Beyoung, an Indian D2C fashion brand, said it has received a strategic investment from the Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan. The Royal family has made significant investments in the global start-up ecosystem with sectors spanning across real estate, retail, genomics, and deeptech. This strategic investment marks a pivotal moment in Beyoung’s trajectory, signaling not just an injection of financial support, but a testament to the startup’s global potential and enhancing its omnichannel presence worldwide with ambitious plans to launch over 300 stores globally in the next three years, it said in a statement. "We recognize the immense potential within Beyoung, especially in its strategic focus on reaching tier II and tier III cities globally. The Strategic Investment in Beyoung aligns with our long-term vision of supporting the Indian apparel industry and fostering the creation of international brands. We believe in Beyoung's potential to not only excel in the domestic market but also emerge as a global fashion leader,” said Zulfiquar Ghadiyali, executive director of the Private Office of Highness Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan. With this investment, Beyoung said it aims to strengthen its market position, drive innovation in the fashion industry, and continue to deliver high-quality affordable clothing to its Beyoungsters. "Coming from a small town, we understand the importance of reaching out to diverse regions. Partnering with the Abu Dhabi royal family opens doors not only to the GCC and MENA regions but also paves the way for a global expansion strategy. This investment is a substantial backing that will enable us to grow multifolds exponentially, reaching new heights on a domestic as well as international scale," founder and CEO of Beyoung, Shivam Soni, said. Shivani Soni  & Sakshi Soni, Co-founders of Beyoung, asserted in a statement, "We look forward to a future of innovation, expansion in offline stores, and continued success with the invaluable belief of the Abu Dhabi royal family. Being active in the East African & North American region Mr. Hussain Gheewala and Yatish Shrimali stated, “We are thrilled by this partnership as he has seen the great potential of the African market and its capabilities and are very keen to develop business there.” The collaboration is more than just a financial injection into Beyoung; it represents a unique melding of cultures and visions. The Al Nahyān family is renowned for their discerning investment choices which reflect their commitment to contributing positively to society while promoting sustainable growth. Their decision to invest in Beyoung underscores their belief in the brand's potential to make a significant impact on the global stage. Social media platforms have been abuzz with excitement since the announcement was made public. Followers have expressed keen interest in seeing how this synergy between traditional royal values and modern entrepreneurial zeal unfolds. Fans can stay updated through Beyoung’s website (www.beyoung.in) as well as its LinkedIn (www.linkedin.com/company/beyoung-in/) and Facebook

About Beyoung

Founded in 2018 from a Tier III City Udaipur, located in Rajasthan, Beyoung is a pioneering force in the fashion industry. Addressing a market void, especially in tier II, III & IV cities, where trendy clothing was limited by high costs, Beyoung focuses on revolutionizing Everyday Fashion with a commitment to providing ASPIRATIONAL, CONVENIENT & AFFORDABLE fashion. With a current GMV of $13 Million. Beyoung targets to achieve $75 Million GMV in the next 3 years.   Published By: Aize Perez