For Tammie Sykes and Simone Randle, Dion Michaels embodies self-care for men at its heart. Bridging the gap between gendered skincare products and inclusivity, they’re paving the way towards a market that not only has the health of its customers in mind but also their confidence and self-image.
Skincare products are always a hot topic for female consumers. From young to old, asking about one’s skincare routine is the norm for some. Hearing about strange but effective “beauty hacks” is not only fun, but it also encourages people to learn more about how to care for their skin the right way.
In comparison, the market for men’s self-care products is restrictive in their selection: hypermasculine branding touting “all-in-one” utilities is the name of the game for male skincare products. The usage of harsher products like menthol extract is a common thing to see used in men’s products like shaving cream and even lotion. As one might expect, this long-standing trend disregards the natural differences in men’s skin types and needs.
Looking beyond the discrepancy of quality, there’s also the impression society has at large towards masculinity and self-care. For a lot of men, it’s seen as “feminine” to own beauty products. This view is not only incorrect, but it is also demeaning towards men who are born with a skin type that needs extra care.
Inclusivity in skincare means providing options that cover all skin types and ethnicities. Tammie Sykes and Simone Randle’s answer to this discrepancy was to create their own brand of skincare products aimed towards improving men’s acceptance of self-care. Utilizing gentle formulas and paraben-free ingredients, Dion Michaels opens the door to a comfortable and easy skincare routine for men of all skin types.
Dion Michaels’ custom-formulated products have these key characteristics and needs of male skin types in mind:
- Facial Hair
Having facial hair opens men’s skin to gathering dandruff and, worse, acne. Using soap to lather your facial hair can lead to problems such as dermatitis and even acne scars.
- Thicker skin
The male skin is about 20-25% thicker than women’s. Thus, it requires extra care to prevent early signs of age.
- Oiliness
Men produce more sebum compared to women due to hormones, which leads to acne.
- Aging
The use of sunscreen is unpopular for men because of its accompanying gender stigma, but sun damage is one of the root causes of early skin aging. Exposure to UV rays quickly breaks down new cell production in the skin, so even when men have more collagen, poor skin care can leave the skin neglected and in poor condition.
From their own experience of overcoming skin problems, Tammie and Simone’s mission to bring that same kind of life-changing relief to men is beyond commendable. Called the “Glow Revolution,” their message of care and empowerment is a mark of human endeavor. “Our mission is to make Dion Michaels a household name by producing a simple men’s skincare regimen, with natural ingredients for men of all skin types and ethnicities that is noticeably different, instill confidence, and creates an unmistakable impression,” they explain.
Dion Michaels is a transformative skincare line for men that aims to bridge the gap between gendered skincare products and inclusivity. The founders, Tammie Sykes and Simone Randle, created Dion Michaels to provide men with a comfortable and easy skincare routine that caters to all skin types. The brand’s custom-formulated products address the unique needs of male skin, including thicker skin, facial hair, oiliness, and aging. Dion Michaels uses gentle formulas and paraben-free ingredients to provide relief and improve men’s acceptance of self-care.
The market for men’s self-care products is often limited in selection and tends to focus on hypermasculine branding that does not consider the natural differences in men’s skin types and needs. Society also often views men who use beauty products as “feminine,” which can be demeaning and discourage men from taking care of their skin. Dion Michaels aims to change these negative perceptions and promote inclusivity in skincare by offering a range of products that cater to all skin types and ethnicities.
The founders of Dion Michaels, Tammie Sykes and Simone Randle, are committed to their mission of creating a household name for their brand by providing a simple and effective skincare regimen that instills confidence and creates a noticeable difference in the appearance of men’s skin. They call this mission the “Glow Revolution,” and hope to empower men to take care of their skin and feel good about themselves.
With their stellar reviews, Dion Michaels is on track to being one of the biggest skincare brands in the coming years. Be at the forefront of the new skincare revolution. To know more about their products and their current offerings, you can learn more on their website, dionmichaels.com.
