Coming up with new ways to get your customers excited about your product takes work, but with tools like 3D packaging, brands have the opportunity to present both new and existing products in visually engaging ways. If you want your next marketing campaign to wow your audience, here are some reasons that customers enjoy products that have 3D packaging.
1- Creates a Visual Treat
If you feel like your brand’s packaging is functional but not exciting, there are a few ways that you can change it up so that your customers will be attracted to it. The use of 3D packaging that requires 3D glasses for the full effect can be a fun way to change your packaging style. Whether you want to promote a specific event with this packaging or you want to make it a more permanent style for your brand, 3D packaging can appeal to existing customers and may also draw the attention of new audiences interested in unique, visually appealing packaging
Including 3D glasses with the packaging or offering them online can enhance the overall experience and maximize the potential impact of the campaign, so don’t forget to plan this before launching the new package design.
2- Making Your Product Feel Modern
Even for brands that serve old-fashioned products to their customers, sometimes you have to think more modern. If you don’t want to change a classic product, you can easily change the packaging that it comes in. Using 3D packaging can give many products a modern and current appeal, adding a fresh twist to traditional offerings.
Along with the redesigned 3D packaging for your product, you will also need to have a new marketing campaign that supports a modern twist on your existing product. That way, you can make sure that your customers not only understand why you have chosen to add 3D packaging to your product, but you can also make it feel like there’s something extra special about it, making your customers want it even more.
3- Providing The Feeling of Exclusivity
Another reason that customers are into 3D packaging for your products is thatOffering a limited run of products with special edition 3D packaging can give loyal customers a sense of exclusivity and unique value. You don’t have to limit the number of products in 3D packaging, but it can be used that way if you want to promote a special edition of your product, or if you want to change it up for a short time, such as for a major holiday. This can be a great test for the option to create a more permanent 3D product packaging marketing plan.
These are just some of the reasons that customers enjoy products that have a 3D package design. With that in mind, you can use 3D packaging to your advantage for your next marketing campaign. While it might seem over the top to use 3D elements on your product packaging, it could go a long way in making your products more appealing than the competition to customers.
Published by: Annie P.
