Many buyers believe sales representatives are poor communicators who create unsatisfactory buying experiences. Why? They ignore prospects’ needs and rely on robotic sales procedures. As more people rate positive customer experiences as being of equal importance to products and services, sales teams need innovation. A cookie-cutter approach isn’t enough to close deals. With limitless options at their fingertips, customers demand personalized, engaging conversations. If they can’t find this with one company, they’ll quickly find a competitor to meet their expectations.
Karlyn Kieffer, a trailblazer in corporate training, public speaking, and executive communication, leverages over 25 years of wisdom to equip sales leaders and their teams with world-class training. Through her services at Pro Tip Partners, participants cultivate mental agility and excellent communication skills, unlocking greater long-term performance. These lasting results feel effortless with Karlyn’s unique insight and out-of-the-box thinking. They also address growing concerns about technology’s impact on how sales teams connect with customers.
More than ever, sales representatives rely on AI for quick solutions in navigating challenging situations. While these tools decrease administrative burdens, they’ve caused sales professionals to falter when faced with unexpected setbacks. Karlyn aims to build a sales workforce ready for anything by enhancing its communications skills. This strategy optimizes relationship building, nurtures cohesive and resilient teams, and positively impacts the industry landscape.
The modern sales process isn’t built with customers in mind, which is a major reason it’s no longer working. About 70% of customers expect customer success, sales representatives, and any other individual they’re in contact with to have a deep understanding of their problems, needs, and preferences. In an ideal world, all sales professionals fully know these intricacies. However, they’re usually trained to sell with a script regardless of a prospect’s profile.
Since technology has transformed customer experiences to be more convenient and efficient, prospects are now setting the standard for the future of sales. They’re fed up with traditional methods, and professionals in this space can tell. Almost 80% think selling has changed more in the past three years compared to the last decade.
Sales teams are looking for a solution to improve customer-centricity without inhibiting performance. Karlyn offers businesses, team leads, and individual sales representatives a simple yet effective way to achieve this.
With a background spanning television broadcasting, consulting, and training and development, Karlyn has a robust understanding of what it takes to build trust and close deals. From her experience coaching mid-level and senior executives on their communication style, effectiveness, and leadership capabilities, she has witnessed the power of words in action.
Research supports Karlyn’s communication-first philosophy. Widely supported studies claim that 93% of a message’s impact is derived from nonverbal cues like body language and tone of voice. Given this context, it’s clear how strong communication skills may lead to better active listening, objection handling, and more. Karlyn notes that these wins require a delicate balance between the science of sales and the art of improvisation.
“Every good sales representative should know how to be persuasive and confident,” Karlyn says. “But people forget that a person’s communication skills are the backbone of these other capabilities. Without the right education, staff will rely heavily on memorization techniques to compensate for this weakness.”
Karlyn classifies this issue as one of the inhibitors of sales growth, and it’s not surprising why. Partnership is the lifeblood of sales, and it’s absent from rehearsed sales strategies. She helps clients break this cycle with improvisation techniques and business fundamentals.
Pro Tip Partners, Karlyn’s talent development solutions firm, empowers fast-growing companies to launch new programs, upskill existing teams, or use private learning to increase performance. The firm’s tailored eLearning programs make training fun and effective. Pro Tip Partners’ interactive workshops elevate performance, boost mental agility, and enhance a staff’s ability to handle change. The company’s support also democratizes powerful training strategies for organizations and entrepreneurs, supporting them on their path to innovation and impact.
Karlyn plans to expand the benefits of her teaching framework on sales teams through The Gym, an upcoming online portal for clients to practice various improvisation techniques. She believes this platform will shatter the stigma of risk-taking, enhance sales professionals’ ability to be present and open the door for more creative, insightful thinking in the industry.
Published By: Aize Perez
