Image Source: Versace
Fashion brands all over the world are giving honor and acknowledgment to the LGBTQIA+ communities by incorporating their products with the colors of the rainbow, a symbol that represents the community.
In a similar manner, Hollywood artists are becoming more vocal and louder in their support of the community in the effort to establish a safer space for people whose gender is not in the norm.
Among the latest to express their support for the ‘Rainbow Month’ are the two biggest names in Hollywood and the fashion industry, Oscar-winning actress Cher and Donatella Versace, the owner of the designer brand Versace.
The two prominent women are known as close friends.
According to the duo, the effort is to raise funds to support the gender-diverse youth of the country as well as related communities.
The partners have come to call the project “Chersace,” a combination of both their names. The new line of clothing will include socks, baseball hats, and T-shirts that sport the brand and the famous Medusa logo of Versace in the colors of the rainbow.
The price of the products is varied, ranging from $425 a piece to $3,350.
“Donatella and I have been dear friends for a lifetime,” the actress told the media. “It just felt right for our very first collaboration to be one about LGBTQ Pride and celebrating a community that means so incredibly much to both of us.”
Cher has been an ‘ally’ for the LGBTQIA+ community for a long time and is considered an icon for most gay men.
“One day, I came home, and there were these two men in my living room with my mom and my aunt. They were doing their hair and talking, and I was thinking, ‘Why haven’t we ever had these kind of guys around? Because these guys are the coolest,” she recalls.
“That was my (introduction to) the gay world,” she added. “Gay people don’t feel like they fit in, and I never felt like I fit in.”
The earnings of the project will go to Gender Spectrum, a charity that supports and protects the welfare of gender-nonconforming children and teenagers.
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