Today’s industries and the world of business, in particular, have evolved over the years, no longer serving as a battleground accessible only to middle-aged and male go-getters boasting decades of experience under their belt. Considerably more inclusive now, numerous sectors continue to witness people from all walks of life enter the game and take a shot at success. Most notable of all is the growing number of women who have risen through the ranks, made a name for themselves, broke the glass ceiling, and proved that any field could be theirs to dominate. However, some sectors remain harder to gain a foothold in compared to others, with the tech industry among the list of hard-to-penetrate spaces.
Despite the long list of hurdles that hinder women from enjoying a spot at the top, Geojam founder Sarah Figueroa has managed to carve a path toward the forefront. The strategic mind behind a social engagement platform that generates meaningful and passion-fueled interactions between fans and creators, the acclaimed CEO and fempreneur is setting an example for other aspirants to follow.
Her fourth company, Geojam is credited for the launch of a must-have app that has garnered tens of thousands across iOS devices. Since its introduction to the public in 2020, it has served as a bridge for fans to engage directly with artists, athletes, influencers, and other high-profile figures such as Mariah Carey, Machine Gun Kelly, and Nyjah Huston.
The conceptualization, development, and subsequent launch of Geojam operates under the overarching vision of building the future’s creator economy that redirects the flow of incentives back into the hands of the creators and users themselves. In line with this goal, it created its own crypto token, $JAM, whose inception results from combining the technological advancements of decentralized finance with real-world experiences and interweaving the ethos of autonomous cryptocurrency communities and mainstream social networking.
While it’s inarguable that Geojam has succeeded in capturing the attention of thousands of users because of its utility and the value it brings to the table, it cannot be denied that the heights it has reached so far are thanks to Sarah Figueroa and her awe-inspiring drive.
From the get-go, this respected personality has set her eyes on standing at the helm of companies that will make a difference. “I have had my eyes on becoming a CEO since I was ten years old,” shared Sarah Figueroa. “I love innovation and creating something that matters and solves problems. My family always instilled an entrepreneurial mindset, and I have been determined to create a company that could change the world.”
Armed with a mission, Sarah Figueroa dipped her toes in the tech industry, a space known to favor men heavily. But, by pouring her entrepreneurial acumen and passion into Geojam, she was able to cement a solid position and stay afloat amid a sea of competition.
Right now, the Geojam CEO remains steadfast in the face of all the difficulties that fempreneurs have to contend with and overcome on their way to the summit. In the years to come, she hopes not only to emerge as a powerhouse and push Geojam to mainstream consciousness but also to see the tech industry change and level the playing field for both male and female founders.
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