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Business

Simone Hufana, one of this generation’s brightest entrepreneurs

by Joseph Brown

May 22, 2023

Simone Hufana — Shame among people of color in the United States can be ascribed to a variety of causes, ...

Simone Hufana — Shame among people of color in the United States can be ascribed to a variety of causes, including cultural standards, societal expectations, and media depiction. The lengthy history of Eurocentric beauty standards in the United States has fostered a preference for qualities such as lighter complexion, straight hair, and smaller facial features while marginalizing those who do not suit these norms. For individuals of color who do not adhere to these ideals, this can lead to guilt, poor self-esteem, and bad mental health repercussions, which are exacerbated by experiences of racism and discrimination. However, there is a rising movement to question and disrupt conventional beauty standards, as well as to promote variety.

Color HerStory

Simone Hufana is one of millions of females in the United States who have faced similar challenges. Rather than allowing the criticism to overpower her, Hufana utilized it to launch her business career, which resulted in the creation of Color HerStory. Color HerStory is a coloring book brand that showcases uplifting images of women throughout history who have made major achievements. The objective of the brand is to inspire and educate children and adults about the accomplishments of women from many countries and backgrounds. Marie Curie, Frida Kahlo, and Malala Yousafzai are among the famous women included in the coloring books. Through the products it offers, the company hopes to encourage diversity, inclusion, and gender equality. "Each page will have an inspiring woman on it with a small box to the side describing who they are," the website reads. "The coloring book provides not only representation for young girls and women, but empowerment."

The founder

Simone Hufana hails from a diversified family, including Mexican and Filipino ancestors. She was born and raised in California's East Bay, where she observed injustice firsthand. Her environment provided her with knowledge at an early age, and she grew up determined to make societal reforms a reality. Read also: Batteries have been the cause of fires, regulation to be imposed

Conception

Simone Hufana, like many young entrepreneurs today, was in high school when she decided to create a company. She already possessed the necessary building blocks for her ideas because she was a member of her school's business and finance academy. "One day after school while babysitting my 3-year-old sister at the time, I was watching her color in a coloring book while I was journaling on the couch," said Hufana. "I began to brainstorm a coloring book idea but was trying to figure out how I could make mine unique and different from everything else I had seen." Simone Hufana finally came up with the concept of writing a book that would both educate and empower people. "Growing up in the society that we do, I was ashamed of my features that came with me as a young brown girl," the Color HerStory website wrote. "I wanted fair skin like my classmates and Barbie dolls." "Until I grew older, I started taking pride in my different identities because I took the initiative to educate myself about my cultures and the women that look like me and are doing revolutionary things." "I got very inspired by what these women were doing and wanted to do what they were doing one day, changing the world," Hufana continued. "I realized that I was capable of doing so and ended up with this business idea becoming a reality."

Pushing the idea into reality

Simone Hufana then pitched her idea to close friends and family, gradually adding aspects until she arrived at the notion for her book. "It's funny because I actually sat on the idea for an entire year because I lacked a lot of confidence in the idea and thought people would see it as silly and stupid," Hufana admitted. Color HerStory was not born until a year later. Simone Hufana competed in the Business Competition hosted by Marshawn Lynch and Shopify. She won the competition and received mentors and tools to help her establish her business. "I've been nurturing it ever since," said Hufana. "And it has grown with me through my young womanhood." "I am going to change the world, and this is just the beginning."

A hopeful outlook

Simone Hufana wishes to continue on her current path for as long as possible, wanting to devote her life to her brand and cause. The creator of Color HerStory mentioned the possibility of outsourcing manufacturing and developing a team to assist sustain livelihoods. "I want to continue doing speaking engagements as well as event organizing, with a focus on BIWOC liberation and education," Simone Hufana added.

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Simone Hufana, one of this generation’s brightest entrepreneurs

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Color HerStory

The founder

Conception

Pushing the idea into reality

A hopeful outlook