Under the direction of Marshall Morris, iHeartDogs.com builds a radical give-back model that benefits pets and people alike. The brand is leading a global movement to help animal shelters, the animals in pounds, and pet owners.
Marshall embodies humility, courage, and adaptability in fulfilling his past and present roles as an army officer, husband, father of two sons, and internet entrepreneur. It is crucial for any modern CEO to genuinely love their people and create value in the world. By combining these qualities, Marshall built a give-back model for iHeartDogs that is radically more effective than the ones used by other brands.
Transparency is the defining characteristic of iHeartDogs’ transactional give-back model. In practice, the company makes sure that a part of each transaction funds a give-back component. iHeartDogs delivers, documents, and presents these donations to their heroes—a fitting term that the company uses to refer to its customers. Marshall’s emphasis on transparency guarantees partners and clients that they are engaged in a cause that contributes to actual change.
Regardless of the company’s performance, whether it is experiencing positive or negative growth, iHeartDogs continues to give back in measurable ways. For instance, every purchase of their “Happy, Healthy” brand of natural treats or dental sticks for puppies ensures that fourteen shelter dogs get a full meal.
Altogether, the give-back component amounts to around 40% of the company’s profits given away each year to charity. Through the years, Marshall and his iHeartDogs team have funded over 22 million meals to shelter dogs, donated over 150,000 toys to animal shelters, and donated over $350 thousand to help veterans with post-traumatic stress disorder.
On top of everything he is already doing, Marshall also focuses on helping pets age well. To promote pet health (which helps them of course live longer) and nutrition, iHeartDogs manufactures all of its own pet health treats, supplements, and many others. The brand’s attention to detail assures the team that they meet their high-quality standards. “It is the quality we would give our own dogs,” adds Marshall.
The story of iHeartDogs rightfully traces back to Marshall’s business partner, Justin Palmer. After adopting his own dog, Palmer created a Facebook page where people can learn more about dogs and dog adoption. When Marshall and Justin Palmer first met, the dog adoption community was starting to grow. As a community builder and networker, Marshall quickly recognized that Palmer was onto something big. The two partnered up to serve their customers better, revolutionize their model for giving back, and put together a team of passionate players who share their vision.
A strong commitment to the brand’s mission directs the activities and growth of iHeartDogs.com and prevents the company from steering away from its intended trajectory. Leading the way as the CEO, Marshall Morris and his team have integrated their cause into everything they do instead of considering it as an afterthought. With attention to education and their mission leading the way, the overall company is an industry leader in content for pet parents, with over five million readers per month on their blog posts, and many happy dogs wagging their tails each and every day.
Visit the iHeartDogs’ website for more information.
