How Joshua Haupt’s Book Inspired the Improvement of Many Commercial Cannabis Grow Operations

When entrepreneur Joshua Haupt wrote his book “Three-a-Light,” a how-to guide to growing legal cannabis, he did not expect it to attract a large number of commercial grow operations that would seek his insights on how to better their production. Through one of his businesses called Pono Publications, he began to make thousands of copies of his book that was sold at $500 per piece. When growers started to approach him, he saw a new opportunity to help, prompting him to create his consultancy service called Cultivation Max. Through Cultivation Max, Joshua was able to train master growers that eventually supervised his massive commercial grow operations. 

To add value to the experience of cannabis growers, Joshua created his own line of nutrients used to feed the cannabis plants at each phase of their growth.  His vision to create his own specific nutrient line led to the creation of his business, Success Nutrients. He worked closely with agriculture chemists from Colorado State University to develop a nine-part nutrient line specifically designed to create the healthy growth of cannabis at each major phase of its life cycle. 

After the complete and successful testing of his recipes, Joshua started selling small containers to everyone who bought his book and large containers to commercial cultivation facilities that sought his help. 

Eventually, the 35-year-old serial entrepreneur further expanded his businesses related to cannabis. In 2014, he partnered with four other like-minded individuals to establish what they now call Super Farm, a cultivation company based in Colorado. From the time of its establishment, the company was able to develop two indoor grow facilities. Collectively, these two grows encompassed 24 flower rooms, 8 Veg rooms and roughly 50,000 square feet. From 2015 – 2019, Super Farm produced 1,100 pounds of top-quality cannabis flowers each month. This allowed the company to generate $18 million in revenues and $6 million in EBITDA annually.  Haupt left Superfarm in 2020 to pursue his vision of a top shelf brand to support growers across the world. 

Joshua’s interest in cannabis started when he was just a teenager after he started having juvenile epilepsy triggered by an injury he had gotten from a snowboarding accident. His epilepsy manifested in 2000, and for the next five years of his life, he used traditional medicine to manage his seizures. By the time he turned 19, however, he had discovered a more holistic approach to managing his seizures, which involved exercise, the right diet, and cannabis. 

Interestingly, Joshua’s overall well-being started to improve dramatically, all thanks to medical cannabis. Today, he is also the proud owner of his own cannabis company known as Artsy, which produces many different kinds of strains, including Super Lemon Haze, Purple Burkel, Lemon Frosting, and so much more.  Artsy is also the umbrella company of its own apparel line that features streetwear merchandise, from sports bags to ball caps, socks, jackets, shirts, and pants. 

“It came down to the fact that there hasn’t been a cultivation-only company that is growing top-shelf cannabis and pursuing a non-vertical model. I saw an opportunity to support cultivators across the world that want to focus on their strengths and what they love: growing weed. They can achieve this with the support of the Artsy brand. We will provide them with everything a traditional franchise would receive. SOPs, Training Manuals, Packaging, Merchandise, etc.,” Joshua explained. 

Through his business, Joshua hopes to impact more groups and communities worldwide who benefit greatly from the advantages of using cannabis. Despite his seizures in the past, he has learned to overcome them and turned his predicament into a lifelong passion. Helping others live their lives to the fullest is one of his dreams at present. When they hear his success story, he hopes that they get the motivation they need to pursue their dreams relentlessly no matter what the odds may be. 


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