Influencer marketing has quickly taken the ad space by storm, with influencers becoming the leading platform for promotion for many brands and companies. Los Angeles-based Siren Agency has quickly made its mark in the influencer marketing world. It is innovating how brands and talent alike are taking advantage of the social media space.
CEO Chase McAnear, and co-founder Russell Hartley, aim to have the Siren Agency act as the bridge between talent and brands, ensuring that the goals of a campaign are always met. The team at Siren stays on top of and researches trends across all social media platforms. This allows them to get specific with their talent about the content needed for each campaign to have the most significant reach. In addition to monitoring the trends, Siren facilitates all of the communication between the brand and talent, guaranteeing that all of the campaign messaging stays in line with the brand’s business objectives, as well as the client’s brand identity. Allowing for a continued strong connection between content creators and their followers!
Influencer and model Alessandra Paolinetti (@alipaolinetti) had a lot to say about her experiences working with the Siren team, “Being with Siren has been an all-around amazing experience since day one! Having a team who not only cares about your brand but also you makes working with them incomparable to anyone else. The time Siren takes to make sure I have all of the tools I need to create the best possible content I can every week is only one of the major benefits of being with them, alongside of (them) providing tools for personal success such a wealth management, health, vision, dental, and life insurance”.
Siren’s goal is to continue to create a space for content creators to flourish, all while being represented by a team that will fight for them, negotiate deals, protect their value, and be sure that they are getting what they deserve. “I have been with a few agencies in the past, and I’m SO glad to team up with Siren…They are super responsive, friendly, and have expanded my business much more than I thought an agency could”, says model Taylor Wilson (@taylorwiilson).
The talent list at the agency has amassed over five hundred million followers in total. After becoming represented by the agency, the talent is seeing an increased engagement of 400% on sponsored posts. Clients include singer/songwriter Willow Raye (@willowraye), influencer’s Alessandra Paolinetti (@alipaolinetti) and Taylor Wilson (@taylorwiilson), video creator Victoria Red (@viptoriaaaa), social media star Alexis Elliot (@alexisxelliott), and trans-model Eden Estrada (@edenthedoll).
Estrada has been a trailblazer in the trans-community, sharing her coming-out story, transition, and more of her day-to-day life as a model and influencer candidly across her social media platforms. “Visibility is so important,” Estrada says, “There weren’t any famous trans-people when I was younger, and I am so happy to see that we are so saturated now with trans-people in the media, and I’m happy that I’m one of them.” Eden shared that up until joining Siren’s team, she had built her successful brand entirely independently. Stating that before signing with Siren, she’d always felt like more opportunities would be on the horizon with the right team, but
finding the right team was the challenge because it was vital for her to find a team that was inclusive, trustworthy, and truly had her best interest at heart.
Siren Agency CEO and co-founder Chase McAnear says, “At Siren, we are not only supportive of the trans community, but all of our actors, models, and influencers from all walks of life.” McAnear, co-founder, Russell Hartley, and the entire team at Siren are changing how influencer marketing is done. Ensuring great success for every individual signed to their roster and for each client they work with!