Millennials and Gen Zs have revolutionized how the audience consumes movies, and animated films have grown more popular over the years.
Despicable Me is an example of how big animated films can get among audiences. Its success has spawned sequels and two Minion spinoff films, the latest being released this year.
While the online space has always provided a platform for fans to express their excitement, Minions fans on TikTok took their enthusiasm to the extreme when they started making the hashtag “Gentleminons” trend online and offline.
The Gentleminion trend shows videos of groups of teenagers abandoning their usual shirts, jeans, and sneakers look to get into a suit and tie. Some even bring or purchase bananas (the Minions’ favorite food) to take with them to the cinemas.
Videos on TikTok show these groups entering the cinema or taking an escalator like businessmen on their way to a meeting.
Although initially just a trend done for fun, cinemas have decided to put a ban on teenagers wearing suits to see the Minions sequel.
While the young men are in formal wear, their age still shows as cinemas have received complaints of these groups causing a ruckus in the movie house. Videos have shown them disrupting other movie-goers who want to watch the film.
The implementation of stricter dress codes have kept other teenagers hoping to get their moment of fun from entering the movie houses.
Before the rowdy behaviors caused the ban, Universal Pictures took to Twitter to thank its fans for the support, saying:
“to everyone showing up to @Minions in suits: we see you and we love you.”
While the ban may have thwarted young adults suited up from entering, Minions: The Rise of Gru managed to rake in huge revenues.
Over the Fourth of July holiday weekend, Minions: The Rise of Gru managed one of the biggest openings, dethroning Transformers: Dark Side of the Moon in 2011, which brought in $115.9 million in its first four days.
The Minions sequel is currently playing in over 61 markets, managing a worldwide gross of $202.2 million.
“It’s a tremendous debut,” said Universal’s president of domestic distribution, Jim Orr. “It’s playing very broadly across North America, every single market is doing extraordinarily well.”
“Families feel very comfortable bringing all their kids to the theater,” said Orr. “These results speak for themselves.”
Opinions expressed by CEO Weekly contributors are their own.